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Kiss 105-108 media pack. Q2 2014. KEY HIGHLIGHTS – Q2 2014. KISS 105-108 is commercial market leader, now reaching 425,000 listeners each week KISS’ market share is 5.8%
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Kiss 105-108media pack Q2 2014
KEY HIGHLIGHTS – Q2 2014 • KISS 105-108 is commercial market leader, now reaching 425,000listeners each week • KISS’ market share is 5.8% • On average a KISS listener tunes into the station 6.3 hourseach week, equating to a total of 2.7m hourslistened each week • KISS reaches 298,000 Housewives and 223,000ABC1 listeners each week • KISS is number one for reach and share in the commercial market amongst 15-24s, 15-34s and 15-44s • 15-44s are our strongest audience in which we reach 352,000with a market share of 12.7% • Breakfast remains commercial leader with 210,000and a market share of6.6% • Drive remains the number one commercial show in the region with 234,000listeners • KISS 105 is part of KISS UK which reaches 4.6millionadults across the UK Source: RAJAR Q2 2014
KISS 105:DEMOGRAPHIC PROFILE Female C2DE ABC1 Male Source: RAJAR Q2 2014
WEEKLY REACH ALL ADULTS: KISS VS. OTHER STATIONS IN ITS TSA Source: RAJAR Q2 2014 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly
MARKET SHARE ALL ADULTS: KISS VS. OTHER STATIONS IN ITS TSA % Source: RAJAR Q2 2014 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly
WEEKLY REACH 15-34: KISS VS. OTHER STATIONS IN ITS TSA 000s Source: RAJAR Q2 2014 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly
MARKET SHARE 15-34: KISS VS. OTHER STATIONS IN ITS TSA % Source: RAJAR Q2 2014 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly
WEEKLY REACH 15-44: KISS VS. OTHER STATIONS IN ITS TSA 000s Source: RAJAR Q2 2014 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly
MARKET SHARE 15-44: KISS VS. OTHER STATIONS IN ITS TSA % Source: RAJAR Q2 2014 * = Station TSA doesn’t cover all of KISS TSA All stations on half yearly reporting period apart from KLFM and Star which are yearly