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Environmentally Responsible Packaging. Environmentally Responsible Packaging. A Guideline and Certification Program for the Electronics Industry. Brian Crumrine, Shawn Decker, Elissa Loughman, Ryan McMullan. Presentation Overview. Problem Solution Guideline Certification Conclusion.
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Problem | Solution | Guideline | Certification | Conclusion Environmentally Responsible Packaging
Environmentally Responsible Packaging A Guideline and Certification Program for the Electronics Industry Brian Crumrine, Shawn Decker, Elissa Loughman, Ryan McMullan
Problem | Solution | Guideline | Certification | Conclusion Presentation Overview • Problem • Solution • Guideline • Certification • Conclusion
Problem | Solution | Guideline | Certification | Conclusion Significance • U.S. municipal solid waste • 88 million tons in 1960 • 229 million tons in 2001 • Concerns about resource use/depletion • Packaging regulations in 35 countries • Electronics is a worldwide industry ($565B in U.S. alone) • Growth of Design for Environment as a business practice
Problem | Solution | Guideline | Certification | Conclusion Challenges • Packaging professionals often have little formal education on environmental issues • Environmental, regulatory, and material information changes quickly • Unbiased information is scarce • Packaging is complex • Numerous considerations • International in scope
Problem | Solution | Guideline | Certification | Conclusion Our Project • Environmental packaging guideline • A textbook/reference manual • Aimed at packaging professionals in electronics industry • Certification program • Based on concepts in guideline • Training and exam • Professional development
Problem | Solution | Guideline | Certification | Conclusion Characteristics of Guideline • Educate packaging professionals • Promote a “baseline” of knowledge • Resist outdating • Inform decision makers, support judgment
Problem | Solution | Guideline | Certification | Conclusion Background In 1992, HP led development of environmental packaging guideline HP IBM Apple Unisys NeXT Sun Microsystems DEC
Problem | Solution | Guideline | Certification | Conclusion Our Contribution • Present information in an educational and useful format • Balance information with applicability • Reduce industry/company bias • Update research
Problem | Solution | Guideline | Certification | Conclusion Scope • Electronics Industry • Computers, Accessories, Components • All stages of packaging • Worldwide • Current Information • Audience • Engineers, managers, procurement • Marketers, environmental staff, regulators
Problem | Solution | Guideline | Certification | Conclusion Guideline
Problem | Solution | Guideline | Certification | Conclusion Approach • Survey audience • Develop content structure • Compile research and data • Write new guideline • Conduct stakeholder review
Problem | Solution | Guideline | Certification | Conclusion Survey Audience • Survey with 92 responses from 23 companies • Identified most commonly used materials • corrugated fiberboard, paperboard, solid plastic, expanded plastic, wood, and adhesives • Evaluated use of 1992 Guideline • Identified desired features for new guideline “It is realistic, accurate, and not full of left wing bologna.”
Problem | Solution | Guideline | Certification | Conclusion Example • Randy at XYZ Electronics • Reduce environmental impact of existing package • His options • PVC & Paperboard • Paperboard & EPS • PP & PET • What is he to do?
Problem | Solution | Guideline | Certification | Conclusion Content • Must function as a textbook and reference • Information flow • Procedure • General Impacts & Strategies • Specific Materials • Balancing Issues • Labeling & Characterization • Staying Up-to-date
Problem | Solution | Guideline | Certification | Conclusion Features • Broad examination of life cycle impacts • Specific impact reduction strategies • Teaching tools • Many web links to current information • Information and tools for material comparison and decision-making
Problem | Solution | Guideline | Certification | Conclusion Back to Randy • Teaching Example Randy at XYZ Electronics • Shows how to implement concepts presented in the guideline • Demonstrates the important questions to ask and when/how to answer them
Goals Accurate Up-to-date Relevant Reviewers Consumers HP IBM AMD Suppliers Fiber Supplier Plastic Supplier Recycler Problem | Solution | Guideline | Certification | Conclusion Stakeholder Review
Problem | Solution | Guideline | Certification | Conclusion Certification • graphic
Problem | Solution | Guideline | Certification | Conclusion Overview • Hosted by Institute of Packaging Professionals (We’re down with IoPP) • Web-Based Training • Certification Test Shameless Advertisement Training Demo in Reception
Problem | Solution | Guideline | Certification | Conclusion Teaching Goals • Use the Guideline as a reference • Identify environmental impacts • Reduce/characterize environmental impact • Balance environmental issues • Stay up-to-date
Problem | Solution | Guideline | Certification | Conclusion Conclusion • Effects • Reaches all packaging professionals • Tool for building baseline of expertise • Encourages environmental consideration • Companies can demonstrate independently verified expertise • Foundation for other industry guidelines
Problem | Solution | Guideline | Certification | Conclusion Limitations • Some U.S. focus • Living document • Material comparisons • Data difficulties • Variability • Value judgments
Problem | Solution | Guideline | Certification | Conclusion Suggestions • Increase non-U.S. information • Update guideline through electronic distribution • Use sophisticated Life Cycle Assessment tools • Expand to other industry-specific guidelines
Prepared By Brian Crumrine Shawn Decker Elissa Loughman Ryan McMullan Advisor Magali Delmas Client Contact Randy Boeller (HP) Editor Sarah Doss Professional Advisers Randy Boeller (HP) Susie Elkins (IBM) Bob Sanders (IBM) Shaye Hokinson (AMD) Additional Thanks Paul Russell (HP) Suzanne Keeler (HP) Arturo Keller (Bren School) Roland Geyer (Bren School) Animatrix Computer Arts Problem | Solution | Guideline | Certification | Conclusion Credits
Problem | Solution | Guideline | Certification | Conclusion Questions? Any questions? Shameless Advertisement Training Demo in Reception
