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MEDIA PACK Quarter 2 2014

MEDIA PACK Quarter 2 2014. Reach - CFM still has more listeners than any other commercial or bbc station in the area (111,000 ). Adult audience - CFM is the number one station for 25-54 year olds in the area ( 60 % reach).

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MEDIA PACK Quarter 2 2014

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  1. MEDIA PACK • Quarter 2 2014

  2. Reach - CFM still has more listeners than any other commercial or bbc station in the area (111,000) Adult audience - CFM is the number one station for 25-54 year olds in the area (60% reach) Robbie Dee in the morning reaches 73,000 listeners every week while Antony Collins has the most popular station between 3 and 7, with more listeners than any other station (67,000) Weekly Reach – 111,000 (44%) Total Hours – 1,044,000 Average Hours – 9.4 Market Share–20.4% Source: RAJAR, CFM TSA, 12 months PE Jun 14 30 16 54 8.7 23 74% 247 95 39 8.3 138 56% 34 20 58 4.0 27 81% 39 20 52 7.6 27 71% 45 21 46 11.2 29 64% 100 19 19 9.9 29 29%

  3. Weekly Reach [000s] Source: RAJAR, CFM TSA, 12 months PE Jun 14 *Does not cover whole TSA

  4. Market Share [%] Source: RAJAR, CFM TSA, 12 months PE Jun 14*Does not cover whole TSA

  5. Listenership by Age Group Source: RAJAR, CFM TSA, 12 months PE Jun 14

  6. Listenership – Gender & Social Profile Source: RAJAR, CFM TSA, 12 months PE Jun 14

  7. CFM Radio & ITV1 Border Audience Profile % TV Source: BARB 3 months to Jun 14 Base: Border ITV Radio Source: RAJAR, CFM TSA, 12 months PE Jun 14 All figures 16+

  8. CFM Vs. Local Press Comparisons CFM weekly reach vs. Press Average Issue readership Radio Source: RAJAR, CFM TSA, 12 months PE Jun 14Press Source: JICREG Data at 01/04/14

  9. Ways to use Radio today! Airtime Online Data capture SMS Advertorials Research Sponsorship RADIO Promotions Podcasting Sampling/street team Vodcasts Events

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