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Convergent Devices require Reprogramable Processors

Convergent Devices require Reprogramable Processors. Tanuj Raja Vice President, Business Development. Market Drivers. WIRELESS COMPANIES Gaining market Share Content is an issue Combination play for both wired and Cable world

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Convergent Devices require Reprogramable Processors

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  1. Convergent Devices require Reprogramable Processors Tanuj Raja Vice President, Business Development

  2. Market Drivers WIRELESS COMPANIES • Gaining market Share • Content is an issue • Combination play for both wired and Cable world • Primary consumer interaction through a mobile communication device TELCOS • Struggling to gain/maintain market share. • Urgently need a viable triple play • Primary consumer interaction is the either a telephone or PC CABLE COMPANIES • Good Triple Play • No urgent need to bring new services • Trusted Network –usually a closed system • Primary consumer interaction is the set –top box (serviced through cable www.sandbridgetech.com

  3. Broadcast TV Voice Internet Access Email Audio/Video Digital Camera Home Management Global Positioning What is a Convergent Device? VOIP Content Management Increased Memory ULED Etc. www.sandbridgetech.com

  4. Office/Home From the perspective of Coverage Global Suburban Urban Campus Bluetooth, Cordless, Wireless LAN WiMAX Picocells Wireless LAN WiMAX Wireless Local Loop Cellular- 3G HSDPA GPS, Location based Services Cellular Multimode, Multi-language Etc. www.sandbridgetech.com

  5. Business Challenges • How to remove barriers between wired & unwired world • For content, for seamless connectivity, etc • Anytime, Anywhere, Everything (TV, messaging, personal content etc.) • Content is still important, without content – there is no business model! • How do the wireless carriers capitalize on the additional services? • How will Wireless LAN impact revenue? • How to increase ARPU ( Average Revenue per User) • Digital Rights Management • May need additional licensing models • Unified Personal Content Management • Technology should be ambient – work seamlessly within home/office/PC environment • Preferences, messaging, etc. www.sandbridgetech.com

  6. Video Audio Codecs DVB.h, Satelite MPEG 4/MPEG 2 GSM/GPRS, WCDMA, TDSCDMA Wireless LAN, Wi-MAX, WiBRO DMB H264, MP3 CDMA2K, CDMA EV-DV, IS95 GPS DAB UWB, Bluetooth, Ir/DA EDGE , PHS, SCDMA, etc WAN Access Firewall Security Digital Rights Management Licensing Telephony Connectivity Broadband Technical Challenges Model 1 Model 2 Model X www.sandbridgetech.com

  7. Why is a reprogramable solution necessary? • Too many standards and multimedia requirements • Handset OEM’s if choose the correct combination in HW solution then okay otherwise late in the market • Independence from fixed functionality • Optimize solution for consumer, with geographic context, with target audience (youth, professional etc.), security, with desired applications and connectivity. • Can provide real-time additional features to the consumer • “Pay as you want” model • Enables enhanced service offerings by the Operators, increasing ARPU and reducing churn • Network upgrades for these services are software enhancements • Handset manufacturers reduce development costs, radically decrease time to market, a completely cost effective solution. www.sandbridgetech.com

  8. Audio Codecs Model 1 Video Codecs Ethernet Telephony Model 2 Connectivity Security Broadband Model X Sandbridge Solution www.sandbridgetech.com

  9. …at a Glance Fabless Semiconductor Company developing and selling Baseband processors Provides Reprogramable baseband processors for the wireless handset market (chipsets) Provides complete development platform for Handset development Provides 3rd party RF solutions combined with Sandbridge developed HW boards for Handset development Background Established: Q1, 2001 Funded by top US, European and Asian VC’s with Key strategic Investors HQ – White Plains, New York 20 + Patents Filed …in News 9/03 – Forbes Magazine, Bridging the Gaps – Best Innovator Award 12/04 – World Economic Forum selects Sandbridge to the Tech Pioneers Class Team CEO – Mr. Guenter Weinberger CTO – Dr. John Glossner CFO – Mr. Joe Gonzales Sandbridge Background www.sandbridgetech.com

  10. . . . Ins & Data Mem (64KB / 64KB) Ins & Data Mem (64KB / 64KB) Ins & Data Mem (64KB / 64KB) Ins & Data Mem (32KB / 64KB) EXT INT L2 Mem (256KB) DSP EXT INT L2 Mem (256KB) DSP DSP DSP SB3000 SOC Overview 10 – 50MHz REF TAP (JTAG Port) DSP Local Peripherals Ext. clks REF1 REF2 General Purpose I/O Clock Generation Multimedia Card Interface Int. clks • First in family of system-on-chip solutions • Features • 4 Sandblaster™ DSP Cores with L1, L2 memory • ARM9 core with highly programmable/configurable I/Os – supports all commonly envisioned hardware • Digital I/Q inputs (16bits x 50 Msamples/s) • Substantial CPU horsepower for multimedia acceleration • Competitive power with multi-protocol capability • New Product Development • Variants to fit market requirements • Process Shrinks and core optimizations • Aggressive migration path to lower mW/MMAC Serial Interfaces (SPI, I2C) DSP Complex Smart Card Interface Prog. Timers/Gens EXT INT L2 Mem (256KB) Sync Serial Port L2 Mem (256KB) EXT INT Keyboard Interface Parallel Streaming Data Interface DSP  ARM Bridge Keypad Interface Vector Interrupt Controller UART/ IrDA Multi Port Memory Controller ARM926EJ-S Processor (32K/32K) Audio Codec Interface Memory Interface (Synchronous and Asynchronous) General Purpose I/O General Purpose I/O DMA Controller USB Interface Timers (2) Timers (2) AHB  APB Bridge LCD Interface RTC Peripheral Device Control Camera Interface APB AHB www.sandbridgetech.com

  11. SB3000 Key Features • Multifunction Universal Asynchronous Receiver/Transmitter • UART/IrDA • Serial Peripherals • Motorola SPI™ • Texas Instruments SSI™ • National MICROWIRE™ • Philips I2C™ • Separate SPI & I2C for RF Control • Memory Card Interfaces • Multimedia Card • Smart Card • PS2 Interface (Mouse, Keyboard) • Keypad Interface (up to 8x8 Matrix) • Camera Interface • 8-bit interface with internal queue • LCD Controller • Up to 1024 x768 Resolution • Supports STN, Color STN, HR-TFT, TFT • Up to 64K-Colors and 15 Gray Shades • AC ’97 Codec Interface with S/PDIF support • Dedicated RF Data Interface • 16-bit parallel ports (U/S & D/S) • Technology • 90-nm Process • 1.0-V +/- 10% Core Voltage • 2.5-V +/- 10% Input/Output Voltage • Optimized clocking/dynamic clock control • Four SandBlaster™ DSP Cores • 32K-Bytes Instruction Cache Per Core • 64K-Bytes Data Memory Per Core • 256K-Bytes L2 Memory Cache Per Core • 2.4 Billion MACs Per Core @ 600MHz operation • Integrated ARM926EJ-S Processor • Timers • 8 32-bit timers per DSP Core • 3 24-bit timers/pulse generators per DSP Core • 2 Global 32-bit Timers • Watchdog functionality • Real Time Clock • Multi-Channel DMA Controller • Programmable Interrupt Controller • Multi-Port/Configurable Memory Controller • 2-GByte External Address Space • Asynchronous: SRAM, ROM, Flash (including Page mode) • Synchronous: SDRAM, Flash (inlc. Low-power devices) • Configurable I/O • 16 Dedicated GPIOs, 56 multifunction I/Os www.sandbridgetech.com

  12. SB3000 SOC Benefits • Heterogeneous Multi-Core, specifically targeted to the flexible baseband processing socket • Communication • Multiple protocols may be implemented in software with the SAME HARDWARE • WCDMA, CDMA 2K, EDGE, GSM/GPRS and other variants • Additional connectivity standards • WLAN, GPS, Bluetooth • Programmability • Sandblaster™ DSP provides more flexibility and more performance • ANSI C-programming environment • Customer-provided software replaces Physical Layer ASIC • Sufficient processing performance for multimedia algorithms, Java acceleration, audio functions • Embedded Processor • ARM9 available for traditional UI, MMI functions • Improves scaling from Feature-phone to ‘Smart phone’ www.sandbridgetech.com

  13. What is a Sandblaster™ DSP Core ? • Sandblaster™ is a cutting edge internally developed DSP processor: • Multi-threaded SIMD architecture with 8 Hardware Threads / core • Programmable software threads • Hi performance, low power techniques used throughout • Minimizes energy use for computation and RAM access • Capable of implementing 3G Physical layer functions in software • C-compilable, with combination of RISC, Java, and DSP functions • Integrated Tools Suite developed with processor • Supercomputer class compiler • Optimizations based on Semantic Analysis • Provides superior out-of-the box performance • Simulator, IDE, profiling tools shipping NOW • Sandblaster RTOS supports pthreads / POSIX standards www.sandbridgetech.com

  14. Design Algorithms Map to Fixed Point C S A N D B R I D G E Write DSP Specific C Write DSP Assembly Hand Schedule Operations on DSP Compile Final Product Final Product 6-9 Months! 6-9 Months! Sandblaster™ Provides Dramatic Improvement Compiler saves R&D and time to market www.sandbridgetech.com

  15. Integrated Development Environment (IDE) • Based on Java open source netbeans • Enhanced with • C compilation and editing tools • Source debugger • Project management • Scripting languages • Automatic Error recognition • Works in multiple languages too! www.sandbridgetech.com

  16. Key Takeaways • Even though the business model still needs to be worked out , these devices are becoming a reality • Handset OEM’s face a difficult task to service all markets with fixed functionality ASIC’s • Reprogramability is the KEY • Sandbridge is making is flexibility a reality • Recognized Leader in Reprogramable Technology • Active in all major world handset markets • Hardware saving software baseband processing • Single unified baseband platform • Multithreaded baseband processor • High-performance and low-power • DSP, Java, and Control processing • Sophisticated compiler technology • Automatically generates DSP operations • Automatically multithreads applications • Hand coded performance www.sandbridgetech.com

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