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Making Social Media a Competitive Asset

Making Social Media a Competitive Asset. Presented By. Ed Silverman Editor, Pharmalot Editor-at-Large, Med Ad News Ed.Silverman@ubm.com www.Pharmalot.com @pharmalot facebook.com/ mypharmalot Pharmalot @edsilverman .

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Making Social Media a Competitive Asset

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  1. Making Social Media a Competitive Asset

  2. Presented By Ed Silverman Editor, Pharmalot Editor-at-Large, Med Ad News Ed.Silverman@ubm.com www.Pharmalot.com@pharmalot facebook.com/mypharmalot Pharmalot@edsilverman

  3. A Roundtable Discussion about Social Media and Information Gathering • Why social media is important • What data sources can be used? • What potential business use does this information serve? • What mechanisms for searching this data do we have? • Finding the right fit: pharmacovigilance, business intelligence

  4. Ed Silverman Editor, Pharmalot Editor-at-Large, Med Ad News Ed.Silverman@ubm.com www.Pharmalot.com@pharmalot facebook.com/mypharmalot Pharmalot@edsilverman

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