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English – Media unit

English – Media unit. Film DVD covers/ DVD covers/ DVD cover/ Posters Denotation & Connotation. Strapline clue to story - play on words/ pun. Conventional shape -portrait. Graphic:. Pose?. Knives Knife thrower Kitchen Knives. Heightened /exaggerated perspective focuses on Rat.

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English – Media unit

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  1. English – Media unit Film DVD covers/ DVD covers/ DVD cover/ Posters Denotation & Connotation

  2. Strapline clue to story - play on words/ pun. Conventional shape -portrait Graphic: Pose? Knives Knife thrower Kitchen Knives. Heightened /exaggerated perspective focuses on Rat. Fork - Cheese Stereotypical food of Rat/mouse. Central image? Appealing to audience Brand logo, safe family viewing Pixar subsidiary of Disney Setting ? Font -Classy food French? – branding, logo? Play on words Ratatouille. Foreground, tiles ? No Production credits-Teaser ? Release date- holidays.

  3. Facial expression • intense • serious • dangerous • means business Dressed in stereotypical Bond outfit Setting International Glamorous Could be anywhere Rule of thirds evident Loose tie - no longer playing by the rules Colour – grey signifies Dark, violent, action packed, serious Indirect look S Focused on his eyes target Body language signifies Moving towards his target & not to be messed with. Gun Macho, genre James Bond’s trademark gun icon She’s not happy – why ? Not usual Bond girl S Serious, not part of his plan S Looks like she is passive & not clear if she is a ‘goodie’ or ‘baddie’ S Romance/Love interest Producers ‘Presents’ new Bond Change of image and Much ‘darker’ themes James Bond iconography Billing block S Barely legible - the film/007 brand sells itself. Actors not important Production company 007 most prominent part of text x3 Target audience DVD cover/ Poster targeted at men & women – VERY sexy + Alpha male Produced using GCI/Desktop publishing Enigma = who is he after? Internet site Release date

  4. What is the Enigma ? Bow Tie done up § Formal times Dinner suit—iconic image Trademark gun § Macho Facial expression § Slightly humorous, not serious Clues to narrative/story International setting as usual § action, thrills, genre Direct Appeal to audience which is male Surrounded by fantasy women he’s in control Billing block § much less info Iconic symbol Producers Red § Russia Russia Sexist?/Sexually explicit—but can get away with it because they are drawn—today would suggest adult themed film Rule of three still applies Books were famous & used as a marketing tool. Could symbolise blood, violence & the Red Army! Landscape layout Sequel- next in series? USP—new technology at the time Target audience = men DVD cover/ Poster drawn and painted (no computers) Less sophisticated than modern DVD cover/ Poster—painted & printed Sexy, fun, suave. Glamorous, much less dangerous than Daniel Craig. A-List actor Marketing Production company Uses Russian symbol

  5. Designing aMovie DVD cover/ Poster/ DVD Cover “Writing” to Persuade

  6. Task Imagine that a Movie Company has asked you to create a DVD cover/ Poster to advertise their latest release. You have got to Design and Create a Movie DVD cover/ Poster for a movie of your choice.

  7. Before you can begin designing the Movie DVD cover/ Poster you need to do a bit of research. • Collect images of DVD covers/ DVD cover/ Posters, you can either find them on the Internet or take photos of them • For your DVD covers/ DVD cover/ Posters you have found, say what you like and dislike about them and why.

  8. Now that you know what makes a good DVD cover/ Poster, you need to design one. 3. Think of your favourite Movie or choose a Movie that has just come out. 4. Write down what things you will need to include in your DVD cover/ Poster, remember it is to advertise the movie. 5. Create your Movie DVD cover/ Poster, you can either use the computer or if you want you can draw one using Pencils and Paper.

  9. Titles

  10. Deadline • You will need to hand in: • Your Research, this should be your 10/5 DVD covers/ DVD cover/ Posters you collected and a report saying what you liked and disliked about them. • List of the Information you want on your own Movie DVD cover/ Poster. • Your own Movie DVD cover/ Poster. Remember you don’t have to do it on a computer, but it would be nice if you did.

  11. Report • Finally a 400 -700 word report • Your report should evaluate your task in relation to the aims of the project. • Comment on ideas for promoting and distributing your film and any issues that your production might raise for it’s audience. E.g. How will it attract that target audience? • Does your DVD cover/ Poster show the genre/s of the film? What aspects work particularly well? Why? • What else is there about the film that will attract the audience: Director, Stars, Soundtrack. etc.

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