180 likes | 199 Views
Explore the Hungarian Customs and Finance Guard's strategies in combating cigarette smuggling to safeguard the economy. Learn about communication techniques, essential requirements, press coverage, and feedback mechanisms post-detection.
E N D
THE COMMUNICATION OF THE FIGHT AGAINST CIGARETTE SMUGGLING ”Hungarian Customs and Finance Guard: Protecting the economy in the interest of all of us” VPÉARP 2010.
PRICE OF TOBACCO PRODUCTS 1 EUR 2.57 EUR The most important motivating factor…
Basic principles of the communication of the fight against cigarette smuggling • Most importantly: the creation of an appropriate relationship and a system of trust with representatives of the press. • Not only detections are to be published or operationsannounced, but feedback on developments following the detection (circle of perpetrators, further course of seized cigarettes), and results of operations through press organizations.
Essential formal and content requirements in publishing detections • Two options when photos or videos are made: • releasing edited own material (not always the best solution, these are not „professionally” recorded), • Providing opportunity for photo or video coverage in the framework of on-the-spot press conference (not always the best solution, the criminal investigation may not be hindered). • Preparing a publication: • The circumstances of the detection, • Quantity, value of seized cigarettes, value of tax evasion, • Naming the contravention committed by the perpetrator, • Information on the punishment or fine imposable in order to deter perpetration!
When the organizational press service has an easy job • Getting detections of large or record setting quantities published and described. • Announcing the launch of major operations (Customs patrol boat on river Tisza).
When the organizational press service has a more difficult job – getting smaller detections published • More difficult to mobilize press, since the case involves less significant quantities • The interesting, tabloid-like details need to be pinpointed such as: • tricks in the mode of perpetration, • Detection by cigarette sniffer dogs.
BMW fuelled by gasoline and tobacco (film of canine detection)
Feedback on further developments after detection • Developments concerning the perpetrator (statement) • The fate of the cigarettes seized (press conference)
THANK YOU FOR YOUR ATTENTION ”Hungarian Customs and Finance Guard: Protecting the economy in the interest of all of us” VPÉARP 2010.