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Marketing was all about the stuff you made and the things you did… It is now all about the stories that you tell and the experiences you create. All products and brands are conversations. Your brand is no longer what you say it is…
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Marketing was all about the stuff you made and the things you did… It is now all about the stories that you tell and the experiences you create
Your brand is no longer what you say it is… Your brand is what your customers believe it to be and tell each other it is…
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