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Learn how to use Facebook effectively for your church with 9 proven tips for social media success and 8 content strategies. Presented by Stan Fetting, Crossover Operations Manager and Profile Operations Manager.
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Facebook for Churches Beginner Level Presented by Stan Fetting Crossover Operations Manager
Profile Operations Manager: Print (PRAC) Video (iDeas) Web Content Conferences Resource Development Training
Profile - Gym owner Fitness Trainer Running Coach
4.5 billion likes generated daily as of May 2013 • 968 million people log onto Facebook daily (DAU) for June 2015 • There are 1.31 billion mobile active users (MAU) • On average, the Like and Share Buttons are viewed across almost 10 million websites daily. • Age 25 to 34, at 29.7% of users, is the most common age demographic. • Five new profiles are created every second. • Facebook users are 76% female and 66% male.
“Churches don’t have a choice on whether or not to DO social media, their choice is how well they do it.”
9 TIPS TO SOCIAL MEDIA SUCCESS 1. The Right Banner
9 TIPS TO SOCIAL MEDIA SUCCESS 2. Social Proof
9 TIPS TO SOCIAL MEDIA SUCCESS 3. Vanity URL
9 TIPS TO SOCIAL MEDIA SUCCESS 4. Tell Stories – Ask Questions
9 TIPS TO SOCIAL MEDIA SUCCESS 5. Post Your Photos – Your Videos
9 TIPS TO SOCIAL MEDIA SUCCESS 6. Limited Platforms
9 TIPS TO SOCIAL MEDIA SUCCESS 7. Be Yourself
9 TIPS TO SOCIAL MEDIA SUCCESS 8. Listen
9 TIPS TO SOCIAL MEDIA SUCCESS 9. Give Value
8 Content Tips 1. Respond To Every Comment
8 Content Tips 2. Post Often
8 Content Tips 3. 80/20 Rule
8 Content Tips 4. Keep It Light
8 Content Tips 5. Deal With The Haters
8 Content Tips 6. Comment On Current Events
8 Content Tips 7. Use Humour
8 Content Tips 8. Use Apps