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Simon Whitson

Simon Whitson. Worked in CRM since the 90s Business Intelligence and Insight Independent CRM specialist CRMManifesto.wordpress.com. uk.linkedin.com/in/whitson. whitson. simon@whitsonconsulting.co.uk. Launching the CRM Manifesto. Simon Whitson Whitson Consulting. Why are we here?.

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Simon Whitson

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  1. Simon Whitson • Worked in CRM since the 90s • Business Intelligence and Insight • Independent CRM specialist • CRMManifesto.wordpress.com uk.linkedin.com/in/whitson whitson simon@whitsonconsulting.co.uk

  2. Launching the CRM Manifesto Simon Whitson Whitson Consulting

  3. Why are we here?

  4. A CRM Manifesto for us all • The CRM Manifesto is a declaration of the fundamental truths about Customer Relationship Management • 13 simple statements

  5. CRM is not software; CRM is not technology • It’s not what the software does, it’s what the user does • It’s not technology, it’s what you do with it

  6. So, what is CRM? Customer Relationship Management is a business strategy of increased and better informed customer focus, combining business policies and processes, and changes to the customer experience

  7. Change the way you work

  8. Where should we go?

  9. Communicate Change

  10. Focus on adding customer value

  11. Strive for consistency

  12. Are we nearly there yet?

  13. CRM Manifesto • Business Strategy, not software • Be proactive • Change • Add customer value • Consistent experience • Continuous measurement • Achieve results through process • Improved Insights

  14. CRM is a journey,not a destination

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