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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q2 2012

Updated with Q2 2012 Data. Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q2 2012. TVB Analysis of SQAD National and Local Market Cost Estimate Data. “Why should I use Spot TV when I can buy Network for the same cost as the top 20 markets and get the other 190 for free?”.

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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q2 2012

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  1. Updated with Q2 2012 Data Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q2 2012 TVB Analysis of SQAD National and Local Market Cost Estimate Data

  2. “Why should I use Spot TV when I can buy Network for the same cost as the top 20 markets and get the other 190 for free?”

  3. Scatter Network/Spot Variables • Quarter • Daypart • Demo • Q-to-Q and Y-to-Y Changes • Volatility • Political

  4. Scatter Network/Spot Consistencies • TSA Viewers/DMA Viewers • SQAD 3rd Party Data • Media Market Guide National Report • Media Market Guide Local Edition

  5. Network Scatter vs. Spot TVCPM A25-54 14-Quarter Average Cost Comparisons – Q1/09-Q2/12

  6. Early MorningA25-54 CPM — Network Scatter vs. Spot

  7. Early NewsA25-54 CPM — Network Scatter vs. Spot

  8. PrimetimeA25-54 CPM — Network Scatter vs. Spot

  9. Primetime/Prime AccessA25-54 CPM — Network Scatter vs. Spot

  10. Late NightA25-54 CPM — Network Scatter vs. Spot

  11. Late Night/Late NewsA25-54 CPM — Network Scatter vs. Spot

  12. Cable News vs. Spot Early MorningA25-54 CPM

  13. Syndication Scatter vs. Spot AccessA25-54 CPM

  14. “Why should I use Spot TV when I can buy Network for the same cost as the top 20 markets and get the other 190 for free?”

  15. 2nd Quarter 2012Network Scatter vs. Spot TV — CPM A25-54

  16. 2nd Quarter 2012 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis

  17. 2nd Quarter 2012 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 TSA CPM Basis

  18. A25-54 CPM Change 2Q 2012 vs. 1Q 2012

  19. A25-54 CPM Change 2Q 2012 vs. 2Q 2011

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