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Office of Public Affairs

Office of Public Affairs. Government, Institutional and Community Relations Communications. D07-43. Public Affairs - Communications. Mission and Role. We have two audiences: 1. Internal Our objective is to inform the McGill Community about a wide range of activities and events.

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Office of Public Affairs

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  1. Office of Public Affairs • Government, Institutional and Community Relations • Communications D07-43

  2. Public Affairs - Communications Mission and Role We have two audiences: 1. Internal Our objective is to inform the McGill Community about a wide range of activities and events. We do this through: • Web Site • McGill Reporter • Voilà McGill • Support to the Principal for her Town Hall meetings and her Annual Report

  3. Public Affairs - Communications Mission and Role 2. External Our objective is to: • inform the public about the accomplishments of the members of the McGill Community and of the University as a whole • Respond to issues as they arise We do this through vehicles such as: • Press releases • Highlighting McGill experts to the media • Publications such as Headway – En Tête

  4. Public Affairs - CommunicationsManagement Team

  5. Public Affairs - Communications AVP – Public Affairs • Vaughan Dowie has more then 30 experience as a senior manager in Public Sector and Community organizations • Among other things he has served as: • President of La Commission de Protection des Droits de la Jeunesse • Executive Director of Batshaw Youth and Family Centres • Assistant Deputy Minister in three different ministries for the Government of British Columbia

  6. Public Affairs – Communications Media Relations Office Led by Doug Sweet

  7. Public Affairs – Communications Media Relations Office • Promotes the achievements of our students and professors to local, national and international media • Assists the media in identifying McGill experts and/or sources for stories • Assists McGill administrators, faculty and students in fielding media enquiries and in managing communication issues • Publishes the McGill Reporter

  8. Public Affairs – Communications Media Measurement • McGill subscribes to CORMEX, a firm that measures media content • In 2007 McGill ranked 2nd among Canadian universities for share of media coverage • When adjusted for size, McGill ranked 1st in Canada for media coverage

  9. Public Affairs – Communications Communication Services Led by Susan Murley, PhD

  10. Public Affairs – Communications Communication Services Responsibilities include: • Web content services • Central advertising and marketing • Photo library and photo guidelines • Strategic Communications support for the administration • Shepherding the podcasting initiative • Several publications, such as:

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