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CULTIVATING A RELATIONSHIP RECRUITMENT AND RETENTION

Learn about the challenges and strategies for recruiting and retaining undergraduate students in the geosciences program at Baylor University. Explore enrollment trends, outside factors, and departmental initiatives.

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CULTIVATING A RELATIONSHIP RECRUITMENT AND RETENTION

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  1. CULTIVATING A RELATIONSHIPRECRUITMENT AND RETENTION Rena M. Bonem Director, Undergraduate Studies in Geosciences BAYLOR UNIVERSITY

  2. RECRUITMENT: ENROLLMENT TRENDS • OUTSIDE FACTORS – OIL INDUSTRY • POLITICAL TRENDS AND STUDENT VALUES • SHIFTING UNIVERSITY PARADIGMS • TEXAS SCIENCE EDUCATION REQUIREMENTS CHANGED • MULTIDISCIPLINARY GROWTH

  3. HISTORIC DATA • MAJORS PARALLEL OIL INDUSTRY HIRING PATTERNS IN TEXAS • 180 MAJORS IN 1982 • 12 IN 1984 • FEW STUDENTS COME TO BAYLOR PLANNING TO MAJOR IN GEOLOGY • MAJORS ARE RECRUITED FROM OUR FRESHMAN CLASSES

  4. HOW TO KILL AN UNDERGRADUATE PROGRAM • UNIVERSITY DEVALUATION OF UNDERGRADUATE EDUCATION • CHASING THE POT OF GOLD = RESEARCH DOCTORIAL INSTITUTION • DISTINCTIVE CHRISTIAN IDENTITY = ID • LOSS OF STUDENTS AND POORLY PREPARED STUDENTS • RETENTION PROBLEMS

  5. DEPARTMENTAL MISTAKES • CHANGE EMPHASIS TO PH.D PROGRAM (PUBLISH/PERISH) • ELIMINATE FRESHMAN FIELD TRIPS DUE TO TIME AND LIABILITY • ELIMINATE SENIOR THESIS • DEVALUE UNDERGRADUATE TEACHING = GRAD STUDENTS TEACH FRESHMAN CLASSES

  6. REBUILDING • INCREASE NUMBER AND DIVERSITY OF FRESHMAN CLASSES • MAKE LABS FUN: INTERACTIVE OR OUTDOOR ACTIVITIES • USE THE BEST TEACHERS FOR FRESHMAN CLASSES IN ORDER TO RECRUIT MAJORS • PUT RESOURCES INTO PROGRAM • MONETARY INCENTIVES

  7. RETENTION • OF 50 MAJORS IN SPRING 2007 • GRADUATION (4) • NON-RETURNING STUDENTS (4) • COST, PHILOSOPHY • POOR ACADEMIC PERFORMANCE • OTHER FACTORS: CAR ACCIDENT • SWITCHING MAJORS – NEW ENV PROGRAM (2)

  8. UNIVERSITY INITIATIVES • FRESHMAN YEAR SEMINARS • RESIDENTIAL LEARNING GROUPS • ENGAGED LEARNING • ADVISEMENT – NOEL LEVITZ • ADVISOR OF RECORD • TECHNOLOGY • MINIMUM 1 HOUR PER SEMESTER • PEER MENTORS • DISCUSS MORE THAN ACADEMICS

  9. DEPARTMENTAL INITIATIVES • CARING ENVIRONMENT • PAIRING STUDENTS WITH FACULTY MENTORS AS SOON AS DECLARE MAJOR • STUDENT LOUNGE – MOHOLE • STUDENT RESEARCH • FIELD TRIPS AND OTHER ACTIVITIES

  10. IT TAKES SOMEONE WHO CARES ABOUT UNDERGRADUATE EDUCATION IT TAKES TIME AND WORK… IT DOESN’T JUST HAPPEN…

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