“Facilities Relationship/ Impact on Student Recruitment & Retention”

1. “Facilities Relationship/ Impact on Student Recruitment & Retention” June 2, 2009 Ju E. Lander Medlin, APPA, Executive Vice President March 1, 2018 1

2. Discussion • How are you using your facilities to recruit & retain students? • What results are you achieving?

3. Exercise 1: Perspectives Identify the Needs/ Expectations of facilities for your stakeholder group in the recruitment & retention of students. In essence, what are they looking for from facilities? Their focus? • CFOs/ Presidents • Provosts/ Faculty • VP/Dean of Students/ Admissions • Students

4. Exercise 1: Competing Perspectives? Perspectives in COMMON? Perspectives that DIFFER? What can we learn? What can you apply? How would you measure?

5. Research/ Studies/Best Practices • Carnegie Study (1988) • “67% of students decide to attend school based on the first impression of the campus grounds & buildings.” • Impact of Facilities on Student Recruitment & Retention (2006) • “Lack of a facility or poor condition will dissuade a positive student decision.” • Thought Leaders Series monographs • “Transforming Facilities to Achieve Student Success”

6. 2017 Thought Leader Series“Transforming Facilities to Achieve Student Success”

7. Purpose of The APPA Thought Leaders Series “To engage in an annual discussion and distillation of the driving forces, major trends and issues impacting the future of higher education with particular attention to its built environment.”

8. Four focus areas: • Defining Student Success • Collaboration - Inward versus Outward mindset • Rebranding the term - Deferred maintenance/capital renewal to Modernization/ Optimization • Use of monograph’s Questions/ Takeaways

9. What is student success and why is it important to Facilities and Higher Education?

10. What is Student Success? Exercise 2: You define it!

11. Defining Student Success Student Retention Educational Attainment Academic Achievement Occupational Advancement Personal Development

12. Why important? Why care? • Institutional responsibility to help students succeed • by investing in programs and projects to: • help identify at-risk students, • improve academic support, and • expand student services.

13. WHY? • Great need for “college” degree • Cost to individual student never higher • Support families • More jobs for B.S. & A.A. degree • Only 1/3 jobs open with H.S. degree • Long term financial payoff • Public support declined precipitously • Tuition soared • Student debt soared (avg $30,100) “Important to understand & modernize space to meet institutional goals!”

14. How Does the Facilities Organization Contribute to Student Success?… • Safe, accessible, clean, and functional spaces • Learning spaces Appropriate for the Pedagogy • Technology is Ubiquitous and Integrated • Learning Occurs Where the Students Are • Demonstrate the Sustainable Campus • Engage the Students with Valuable Learning Experiences • Facilities are adapted “Modernized” to Create Learning Environments

15. Student Success So now, how important is it for your institution to define student success and for Facilities to understand it, learn the fine art of collaboration, and modernize space to meet that goal?

16. Why Collaboration? • Changing Pedagogy • Rapidly Evolving Technology • New Learning Environments/ Methods • Financial & Resource Pressures • The Price of Failure Is High

17. COLLABORATE CREATE CONNECT ADD VALUE APPA – Leadership in Educational Facilities

18. MINDSET • How you view the world and the other people in it • The lens through which you see your work and your relationships

19. What’s your Mindset? Inward mindset: • focus only on one’s individual goals and objectives • are blind to what others need or want • see others in relation to themselves • might work incredibly hard for their organization, but fail to recognize how their actions are affecting others.

20. What’s your Mindset? Outward mindset: • understanding that others have their own goals and needs • a focus on achieving the results of the organization as a whole • take the priorities of others into account when considering their own goals • are aware they might inadvertently get in the way of another individual or department • seek to limit others’ harm

21. What Do You See? • Mechanical Contractor • Excellent workmanship • Design Engineer • Beauty – I am the greatest designer ever!!! • Maintenance Manager • Space to access equipment • Room to replace equipment • Clearly identify systems • Determine issues at a glance • Architect • Wasted Space - I could have improved the Net to GSF Ratio

23. COLLABORATION *See others needs, Issues, challenges *Adjust efforts to be helpful *Measure impact APPA – Leadership in Educational Facilities

24. Collaborative Mindset Challenge for leaders in higher education: • how to incentivize collaborative behavior • drive innovation that meets the needs of the country and of students • helping more students access opportunities for higher education • attain degrees and skills to advance their own, and the nation's, economic success.

25. Collaborative Mindset Requires… • A new kind of collaboration that is: • intentional, • self-forming, and • based on shared values and goals. • Bringing together institutions with limited competitive interactionnecessitates thoughtful coordination to bring more value to each institution than is taken from it. Bridget Burns, Michael Crow, and Mark Becker, “Innovating Together: Collaboration as a Driving Force to Improve Student Success,” Fresh From the UIA, University Innovation Alliance, March 4, 2015.

26. A “Power Packed” Phrase “When people COLLABORATE. . . Results follow!”

27. Rebranding/Changing the Narrative One of the biggest challenges on campus from a Facilities & Capital Planning perspective might be rebranding the terms “deferred maintenance” and “capital renewal” with the objective of student success in mind.

28. Does the term Deferred Maintenance work?

29. What’s a Chief Financial Officer hear when you use the term ‘deferred maintenance’? Why haven’t you been taking care of this? Who deferred this? What’s the back log? How much is this going to cost?

30. Framed differently, do these questions get asked? • If we take care of DM - how does it help the students? • How can the institution be stronger with this? • What’s the cost/ benefit to solving this? • What’s our ROI? • What are we achieving our institution’s business goals with this investment?

31. What about your FacilitiesDepartment? Facilities needs to rebrand Deferred Maintenance and use more current terminology revitalization, modernization, or optimization.

32. Sample Facilities Modernization Priorities Increase life span of existing buildings Reduce disruptions Expand useful space Increase flexibility Improve accessibility Increase safety Promote interaction/ collaboration Reflect institutional brand/ identity

33. Lastly…Change Your Department Culture Current The New Paradigm Modernization Collaboration Outward Mindset Objectives & Challenges Facing Others Strategic Investment • CRDM • User Input • Inward Mindset • Facilities Objectives • Minor Investment to Decrease DM • Competing Goals Singular Vision

34. LEARNING TO SEE BEYOND OURSELVES. . . Fosters results we could never have imagined!

36. “The future is won by those creating the future ……..and not the ones trying to maintain the status quo.” It’s Your Choice!

37. APPA Can Help! Continuous Peter Drucker Learning “The best way to change the future is to invent it.”

38. Questions/ Takeaways Q1 How does our institution define student success? How can the facilities organization specifically support student success at our college or university? Q2 How do we make the case that facilities modernization contributes to student success? How do we make facilities modernization a campus priority? Q3 How is the facilities organization a barrier to supporting student success? Q4 How will investment in modernization support long-term institutional success?

39. Questions/ Takeaways Q5 How do we select and engage stakeholders in a collaborative modernization process? Q6 How do we prioritize modernization needs? Q7 How do we establish and maintain discipline in the modernization process? Q8 How do we say “no” without alienating those who have partnered in collaboration? Q9 How do we communicate the risk of using capital dollars for non-modernization work?

43. Old Spice After Before

44. Pabst Blue Ribbon Then Now

45. McDonald’s

46. Higher Education Rebranding… • Pay attention to what the public says about you and respond with products and services that counteract those accusations. • Better packaging can make a brand more appealing • No need to necessarily change a logo; change the experience. Your customer and community matters, Facilities needs to be collaborative and have an outward mindset towards the institutions goals and perspectives. When your perspective students come to campus, do they take a tour of the faculty or the facilities? The student experience needs to be exceptional, there are other (cheaper) options.

47. And one more… • Students want a better lifestyle and will respond to institutions they believe will help them achieve their goal. "Consumer insights, when used effectively, have proven to be the key to innovation and success in nearly every industry. It's time we listen to our (educated) consumers to drive the innovation needed in higher education.“ Bill Hansen, Stada Education Network CEO

48. Higher Education rebranding…. 1.Academics before = books/classrooms Academics now = instructional resources 2. Residential Life before = “Dorms” Residential Life now = “Residence Halls” 3. Development before = Fundraising Development now = Friendraising