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Principles of Effective Visual Report Design

Learn the principles of effective visual report design and how to balance design elements to create impactful reports that suit your audience's needs. Gain valuable insights and practical skills from experienced mentor Paul Turley of SolidQ.

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Principles of Effective Visual Report Design

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  1. Visual Report Design Bringing Sexy Back Paul Turley Mentor, SolidQ

  2. Principles of Effective Design Visual Design Skills Technical Development Skills Functional Business Skills BID-304-S | Visual Report Design

  3. Balance & the Zen of Report Design BID-304-S | Visual Report Design

  4. Examples The “Australian Sparkline” Scorecard with integrated map BID-304-S | Visual Report Design

  5. Business Intelligence • Self-Service Reporting • SharePoint • Excel & Excel Services • Performance Point • PowerPivot • BISM Tabular Models • Report Builder 3.0 • Project Crescent BID-304-S | Visual Report Design

  6. Color Palettes • Stephen Few • Use color in context • Color should be meaningful • Don’t clutter, keep design simple perceptualedge.com COLOURLovers.com BID-304-S | Visual Report Design

  7. Demonstrations Color scales Dashboard design Map reports Crescent BID-304-S | Visual Report Design

  8. Don’t Go To Extremes Does “dashboard” really mean that it has to look like the CEO’s Jaguar? Can an executive business user consume this information in 5 seconds? Are 3-D charts really THAT cool? BID-304-S | Visual Report Design

  9. Keep Balance BID-304-S | Visual Report Design

  10. Know Your Audience BID-304-S | Visual Report Design

  11. Principles of Effective Design • Know Your Audience • Executive analytical reports: 5 second consumption • Operational analytic reports: enable deep exploration • Prioritize Objectives • Maintain Balance • Consider Trade-Offs: super reports & simple reports • Don’t take visuals too far • Use POCs & throw them away • Get a Second Opinion • Accept Feedback & Be Willing to Learn BID-304-S | Visual Report Design

  12. Questions & Resources My Blog ……………… SqlServerBiBlog.com Book downloads…... Wrox.com View reports online... ReportSurfer.com SolidQ Journal……… SolidQ.com/sqjarticles & whitepapers Questions? BID-304-S | Visual Report Design

  13. Complete the Evaluation Form to Win! • Win a $100 gift card – every day – just for handing in your completed form. Each session evaluation form represents a chance to win. • Pick up your evaluation form: • In each presentation room • Online on the PASS Summit website • Drop off your completed form: • Near the exit of each presentation room • At the Registration desk • Online on the PASS Summit website BID-304-S | Visual Report Design

  14. Thank you for attending this session and the 2011 PASS Summit in Seattle

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