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Compal DL70 Performance. Multimedia. Model DL70 - Channel Sales Guide. Agenda. Why Bizcom - Compal Positioning Qualifying a buyer Key Selling Features How to sell Specifications Custom items Service & warranty Marketing & sales tools Business logistics.
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Compal DL70Performance. Multimedia. Model DL70 - Channel Sales Guide
Agenda • Why Bizcom - Compal • Positioning • Qualifying a buyer • Key Selling Features • How to sell • Specifications • Custom items • Service & warranty • Marketing & sales tools • Business logistics
Bizcom – Compal: Proven OEM Leader • Compal is relied upon by top multinational brands and channel integrators as a quality supplier of notebooks and more • 11-million notebooks manufactured in 2005 • Other products include: • LCD TVs, LCD monitors • Handsets, Digital Mobile devices, other • U$ 8.3-Billion revenue for 2005 • Bizcom, is a wholly owned subsidiary of Compal, responsible for: • Channel sales, service, logistics & business management • Local Canada facility provides spare parts & stock hub
Product Positioning Statements • “The DL70 provides superior performance for experienced mobile users and those in need of a flexible desktop replacement notebook.” • “Featuring a high-resolution 15.4” Wide-screen Super XGA+ display, powered by the ATI Mobility Radeon X600 graphics engine, the DL70 makes high-end features affordable.” • “The DL70 offers enhanced multimedia features, with an optional internal TV Tuner with PVR function”.
User Profile Qualification • As desktop users migrate to notebooks, the more features offered in a mobile system the better. The DL70 is well-suited to advanced PC users who appreciate performance. • The notebook as an entertainment device is a highly sought after solution. The DL70 makes this a reality for many given its multimedia and connectivity enhancements plus TV Tuner option.
Key Selling Features (1) • Key Features • 15.4” Widescreen Super XGA+ • ATI MRX600 with 128MB VGA • Instant ON for CD/DVD playback • Front mounted audio jacks and memory slot • Premium look & feel with polished silver and charcoal gray cabinet • Optional internal TV Tuner option with PVR function
Key Selling Features (2) • Mobile • Performance • Entertaining Connected: Gigabit Ethernet, TV-out, FireWire More with TV tuner option Mobile entertainment: Provides Instant On for CD/DVD playback Convenient front mounted Multimedia console Optional TV Tuner for all-in-one entertainment • Elegant design • Just 6.5lbs and powerful • Featuring Intel Centrino mobile technology: • Intel Pentium M processor • Intel 915PM Express chipset • Intel PRO Wireless 2915/2945 802.11abg
How to sell • Position the DL70 as an “desktop replacement choice” and as a superior performance system for advanced users: • Gamers • CAD • Intensive applications • Educate and demonstrate performance benefits: • benefit of high-resolution 15.4” screen • ATI MRX600 discrete graphics • Multimedia, entertainment features • Consultative sales approach to ensure that: Value = Benefit - Cost
Service & Warranty Program • Standard warranty is 13-months from date of sale by Bizcom to its direct OEM customer • OEM customers also apply value-add service programs • Warranty covers: • Parts, labour, battery, AC adaptor, and optical drive • 3-year total warranty is available as an option at time of purchase from Bizcom to direct OEM customers • Bizcom Canada is parts & RMA hub, offering advance exchange on qualifying RMA cases and direct customers
Marketing & Sales Tools • Brochures, pictures and more is available at: • www.bizcom-ca.com • Got to DL70 notebook section
Business Logistics & Next steps • Business logistics • FOB point: Mississauga, Ontario Canada • Integration point: OEM customer • Contact Information Alok Sarna – Business Director or alok@allstream.net Lloyd Park – Sales Administrator bizcom-lloyd@allstream.net Bizcom Electronics Inc. (Canada) 6901 Creditview Road Mississauga, ON L5N 8E9 (905) 286-6900 FAX (905) 286-6901 Web site: www.bizcom-ca.com