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Membangun Citra Pustakawan

Perguruan Tinggi. Membangun Citra Pustakawan. Arif surachman – Pustakawan UGM.

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Membangun Citra Pustakawan

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  1. PerguruanTinggi Membangun Citra Pustakawan Arifsurachman – Pustakawan UGM

  2. ImageatauCitradidefinisikansebagaia picture of mind, yaitusuatugambaran yang adadidalambenakseseorang. (Holt, Rinehart and Winston Inc. 1996. The Holt Dictionary of American English. New York. Hal.360) CITRA Citra adalahkesan, perasaan, gambarandaripublikterhadapperusahaan; kesan yang dengansengajadiciptakandarisuatuobjek, orangatauorganisasi. (Bill Canton ) Citra adalahkesan yang diperolehdaritingkatpengetahuandanpengertianterhadapfakta(tentangorang-orang,produkatausituasi) (Philip Henslowe) Citra sebagaikesan yang timbulkarenapemahamanakansuatukenyataan. (RhenaldKasali) http://id.wikipedia.org/wiki/Citra_(28Hubungan_Masyarakat)

  3. CITRA NEGATIF?

  4. CITRA POSITIF?

  5. LINGKUNGAN INSTITUSI PENDIDIKAN

  6. TANTANGAN • PUSTAKAWAN SBG KELOMPOK ‘KELAS KEDUA’ • GENERASI Y DAN Z • ERA GLOBALISASI • PASAR BEBAS

  7. PERMASALAHAN

  8. SELF CONCEPT – KONSEP DIRI • SELF EFFICACY (KEPERCAYAAN DIRI) • SELF ESTEEM (KEBANGGAAN DIRI) • SELF MONITORING (PENGAMATAN DIRI)

  9. COMPETITIVENESS – DAYA SAING • Competency: Hard skill – Soft skill • Professionalism: Integrity, Ethics, Independence, Expertise, Behavior

  10. Builds Relations, Cooperation & Network – HUBUNGAN, KERJASAMA, & JARINGAN • Personal Relation – Human Relationship • Joint into professional organization • Joint into librarian’s discussion forum • Joint into local, regional, national and international forum

  11. APA YANG DAPAT KITA LAKUKAN? PERSONAL BRANDING

  12. PERSONAL BRANDING = PENCITRAAN DIRI sumber: Beanpedia.net

  13. CONCLUSION • Librarian is not an individual entity • Librarian is not only jobs, but profession • Librarian need to improve their competitiveness, professionalism, and the relations (network) • Librarian need to know their self-concept • BRAND YOURSELF!

  14. DISKUSI & TANYA JAWAB http://arifs.staff.ugm.ac.id arif@gadjahmada.edu

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