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Business communication

Business communication. Business Communication is: communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. Business Communication encompasses a variety of topics, including :. Marketing Branding

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Business communication

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  1. Business communication

  2. Business Communicationis: • communication used to promote a product, service, or organization; • relay information within the business; or • deal with legal and similar issues.

  3. Business Communication encompasses a variety of topics, including : • Marketing • Branding • Customer relations • Consumer behaviour • Advertising • Public relations • Corporate communication • Community engagement • Research & Measurement • Reputation management • Interpersonal communication • Employee engagement • Online communication • Event management.

  4. Business Communication is closely related to the fields of professional communication and technical communication

  5. Channels/Media • Business is conducted through various channels of communication, including : • the Internet • Print (Publications) • Radio • Television • Outdoor • Word of mouth

  6. There are several methods of business communication, including: • Web-based communication - for better and improved communication, anytime anywhere • e-mails, which provide an instantaneous medium of written communication worldwide; • Reports - important in documenting the activities of any department; • Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash; • telephoned meetings, which allow for long distance speech; • forum boards, which allow people to instantly post information at a centralized location; and • face to face meetings, which are personal and should be succeeded by a written followup.

  7. Internal and external business communication • There are two main aspects of business communication: • the one in which communication takes place within one organization, among its members (internal), • and the other one where the organization communicates with another organization, or another external subject (external).

  8. Internal communication includes: • communication of corporate vision • Strategies • Plans • corporate culture • shared values and guiding principles • employee motivation • cross-pollination of ideas, etc.

  9. External communication includes : • Branding • Marketing • Advertising • customer relations • public relations • media relations • business negotiations, etc.

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