The Speech to Persuade

1. The Speech to Persuade Chapter 17

2. Speech to Persuade • to change, create, or reinforce attitudes or behaviors • Persuasion – intentional communication designed to produce change in attitudes or behaviors • Attitudes – beliefs or feelings about people, ideas, or events • Behaviors – outward expressions of our attitudes

3. Attitudes & Behaviors • Changing • closely tied; attitude change produces behavior change • Ex: To get people to stop a bad habit like smoking • Reinforcing • possibility of change, must reinforce behavior • Ex: Politicians address their supporters and reinforcing the original reasons • Creating • arises when the audience has no prior knowledge about a subject; must inform; create new ones • Ex: Speaking about whale extinction – make audience aware of the problem before you expect them to support

4. Types of Persuasive Speeches • Affecting Attitudes • Affecting Behaviors • Speech to actuate: get the audience to do something • Motivation: an incentive to believe or act in a certain way

5. Maslow’s Hierarchy of Needs • Physiological • things that keep a person alive (food, shelter, water) • Safety • Well being or sense of security • Belongingness • wanting friends and to be loved by others • Self-esteem • feelings people have about themselves • Self-actualization • realizing your full potential

6. Persuasive Strategies • Appeals based on: • Logic • rely on support materials • Credibility • your own or some one else's • Emotion • Fear, Humor, Compassion, Pride

7. Motivated Sequence • Attention Step • capture audience’s interest • Need Step • (most important) give listener a reason to accept message • Satisfaction Step • identify behavior you want to change • Visualization Step • helps listeners understand how solution works • Action Step • tells how to implement, or put into effect, how the solution works

8. Support Materials • Testimony – quote by an individual • Statistic – numerical fact (percentage) • Visual Aid - graphs, charts, posters, etc. • Examples - typical, specific incident of something • Incident – short story or moment • Definition – connotation or denotation of the word/phrase

9. Persuasive Presentations • With a partner, come up with one thing that you feel strongly about or are really interested in. • On note cards, list three reasons persuading your audience to take your side. (ex: to travel somewhere - location, activities, and experience) • You MUST use one support material: example, statistic, testimony, definition, or incident (you can make this up if you do not have accurate information) • Wrap-up: Which support material would be the easiest to use? The hardest?

10. Persuasive Sales Pitch • In small groups (3-4), choose one member's object (from do now) and create a persuasive sales pitch for that product • Must include all information from the do now • Create a visual aid using the construction paper and markers/colored pencils • Choose between a bar, line, or pie graph • Wrap-up: What did the groups do that convinced you to purchase their products? What visual aid do you feel is the most effective?

11. Persuasive Impromptu • Write down a persuasive topic to add to the bin • Volunteers to present; you will have 1-2 minutes to persuade the class to take your side • Follow the Motivated Sequence when presenting • Q&A session to follow • Ticket to leave: • 1. Explain the three purposes of a speech to persuade. • 2. List and explain the two types of persuasive speeches.