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Customerexperienceisthe brand interaction across touchpoints. Digital marketing shapes and enhances this. Positive experience boosts loyalty, revenue, and overall businessgrowth. www.nidmindia.com
TheCustomerjourneyistheprocessacustomer goesthroughwhileinteractingwithabrand. Itincludesawareness,consideration,purchase, retention,andadvocacy. Understanding the customer journey helps businessescreatepersonalizedandrelevant experiencesforcustomers. www.nidmindia.com
Tailoredexperiencesfor individualcustomers enhanceengagementand satisfaction. Digitalmarketing personalizationboosts engagement,loyalty,and customersatisfaction. Personalization:emails, productsuggestions,and exclusivedealsindigital marketing. www.nidmindia.com
UserExperience(UX)involves website/appusability,accessibility,and enjoyment.Itdictatesinteraction.Strong UX yields customer satisfaction, loyalty, andrepeatbusinessforwebsites/apps. www.nidmindia.com
Over50%ofwebtrafficismobile- based.Mobileoptimizationisvital forapositivecustomerexperience. Unoptimizedsitesleadto frustration,lowerengagement,and higherbouncerates. www.nidmindia.com
Over50%ofwebtrafficis mobile.Crucialforgood experience.Unoptimizedsites leadtofrustration,lower engagement,andhigher bouncerates. www.nidmindia.com
Using interactive content like quizzes, infographics,andvideosboostscustomer engagement. Engaging materials are shared on social media, expanding reach and awareness. The Coca-Cola “Share a Coke” campaign exemplifies this, driving sales,socialengagement,andloyalty. www.nidmindia.com
Customers expect websites to load quickly andbeaccessible. A slow website or a bad user experience can lead to lost customers, revenue, and brandreputation. Google reports that a one-second delay in page load time can lead to a 20% drop in conversions www.nidmindia.com
Data analytics collects, analyzes, and interprets data for informed decisions. Benefits include understanding customer behaviour, enhancingexperience,andidentifying trends, needs, and improvement opportunities. www.nidmindia.com
Customerfeedbackaidsunderstandingand improvement.Analyzingfeedbackinforms decisions,enhancesexperience,andturns negativesintoopportunitiesforsatisfaction. www.nidmindia.com