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Cruise Promotion Around Japan and North West APEC Region

Cruise Promotion Around Japan and North West APEC Region. May 2006 TAKEMURA, Junichi The Overseas Coastal Area Development Institute of Japan （ OCDI). Why is the cruise industry in Japan still embryonic?. 1. Social restrictions such as short period of holidays, casino issues

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Cruise Promotion Around Japan and North West APEC Region

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  1. Cruise PromotionAround Japan and North West APEC Region May 2006 TAKEMURA, Junichi The Overseas Coastal Area Development Institute of Japan （OCDI)

  2. Why is the cruise industry in Japan still embryonic? • 1. Social restrictions such as short period of holidays, casino issues • 2. Insufficient efforts to expand cruise market • 3. Lack of cooperation among related parties • 4. Negative image of cruising i.e. seasickness, expensive and dull • 5. Travel agencies lack specialists for selling cruises

  3. 1. Social Restrictions such as Short Period of Holidays Retirement of Baby Boomers will change the cruise market in Japan.

  4. Impact from the Retirement of Baby Boomers in Japan • Employed persons born from 1947 to 1951 3.32million persons • Economic impact of their retirement Total impact on consumer spending 7,776 billion yen Overseas Travel 980 billion yen Domestic Travel 136 billion yen (News Release: March 2006, Dentsu)

  5. Destination Sampling • Cruising is a important vehicle for sampling destination areas to which passengers may return. Agree: 85% • Fully expect to return to the same geographical area / destination for another type of vacation. Agree: 49% (The Overview Spring 2005, CLEA)

  6. 2. Insufficient Efforts 3. Lack of Cooperation • (1) Between Central and Local Government ~VJC (Visit Japan Campaign) • (2) Between Economies ~ ASEAN-Japan Cruise Promotion ~ Joint Cruise Research with Korea & China Cruise Promotion by Collaboration

  7. Visit Japan Campaign Seatrade Cruise Shipping Convention (Miami, U.S.A) from 2004

  8. Visit Japan Campaign 2JAPAN Manual

  9. CollaborationBetween Economies • With ASEAN Cruise Promotion Program (2003 - ) • With Korea & China Joint Cruise Research (2003 - )

  10. Spread of Cruising Area The Mediterranean Sea The North West APEC Region 7 days cruise 12 days cruise The Caribbean Sea 8 days cruise 8 days cruise

  11. Other Solutions • Implementation of Pilot Cruise • Introduction of a Cruise Adviser Recognition System • Establishment of local association to Promote Cruising

  12. Foreign Cruise Ship Calls to Japan

  13. Thank you very much

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