130 likes | 281 Views
Propaganda. EQ 21 What is Propaganda? An organized effort is used to spread ideas about a person, product , or idea. TESTIMONIALS – A famous person is used to endorse a product. TESTIMONIAL EXAMPLES: COPY ONE.
E N D
EQ 21 What is Propaganda? • An organized effort is used to spread ideas about a person, product , or idea.
TESTIMONIALS • – A famous person is used to endorse a product.
TESTIMONIAL EXAMPLES: COPY ONE. • Tiger Woods is on the cereal box, promoting Wheaties as part of a balanced breakfast. • Jessica Simpson uses proactive. • Shaq uses the Icy Hot pain patch.
Peyton Manning Testimonial
Bandwagon: People are persuaded to do/buy something because everyone is doing it.
BANDWAGON EXAMPLES: COPY 1. • Everyone wears FORCES. You should too. • Live in luxury with all the happy people in Belle Air Estates. • Choosy mothers choose Jif.
Verizon says that EVERYONE is getting a Chocolate phone, you should too! BANDWAGON
Loaded Words • This is where adjectives are used to make a product, person, or idea sound inviting.
Loaded Word examples: Copy 1. • Zing Energy drink is refreshing and light. • Milk builds healthy and strong muscles and teeth. • Excitingly smooth yogurt tingles your taste buds.
Try this.. • Write an example of each of the 3 propaganda types. • Testimonial-famous person • Bandwagon- everyone • Loaded words- adjectives