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Introduction to Social Media

Introduction to Social Media by WeiChi Strategic Communications

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Introduction to Social Media

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  1. A BRIEF INTRODUCTION TO SOCIAL MEDIA MARKETING

  2. Leveraging Social Media The many uses of Social Media • Attract potential customers -Cost effective option • Customer service channel - Answers to queries & support • Loyalty building - Through promotions & programs • Public relations - Information dissemination & crisis management • Customer relations - Feedback, complaints, ideas • Internal marketing - Motivation & improvement • Networking in a B2B context - New leads

  3. Leveraging Social Media Research findings Only 18% of TV ad campaigns generate positive ROI 90% who can skip TV ads do Average person is exposed to 3000 ad messages a day Only 14% of people trust ads Nielsen “Trust” in advertising report October 2007

  4. Leveraging Social Media Research findings 92% Trust friends recommendations Nielsen “Global Trust” in advertising report Q3 2011

  5. Leveraging Social Media Rules of Social Media Social media is all about enabling conversations among your audience or market You cannot control conversations but you can influence them. Influence is the bedrock on which all economically viable relationships are built.

  6. Leveraging Social Media How to leverage Social Media? In order to leverage Social Media one has to engage the customer in a authentic & interesting manner to enable a positive conversation. Through continuous positive engagement a positive disposition can be developed This is the task of the SM agency

  7. Leveraging Social Media The digital media environment Sri Lanka The Mobile penetration stands at over 80percent (16 million mobile connections among a population of 20 million) Ownership of a mobile phone is much higher in the 16 to 35 age group There are nearly two million internet users in Sri Lanka, representing 14% Of the population.

  8. Leveraging Social Media Digital media environment – Sri Lanka 1.2 million users access the internet weekly or more often with the majority being in the 15 to 25 years age group where internet usage is as high as 26% Approximately 46 % of users access the internet through their mobile phones, 10 % exclusively and 36 % through a combination of modes including mobile devices.

  9. Leveraging Social Media Digital media access statistics Of the total number of users accessing the internet through their mobile phone 42% went to social networking sites such as FB 900,000, or nearly half of the total number of internet users in the countryare on Facebook, with 78 percent in the18 to 34 to age group.

  10. Leveraging Social Media Call Dylan on 777564003 for a meeting and customized presentation.

  11. Thank you

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