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External Affairs Introduction to Social Media

External Affairs Introduction to Social Media. Region V. June 2009. Traditional Media. Changes And Improvements. What is social media?. A way to communicate your message in a conversational rather than formal manner using technology and social interaction. Many sites are available.

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External Affairs Introduction to Social Media

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  1. External AffairsIntroduction to Social Media Region V June 2009

  2. Traditional Media

  3. Changes And Improvements

  4. What is social media? A way to communicate your message in a conversational rather than formal manner using technology and social interaction. Many sites are available.

  5. What is the Role of Social Media? • External Affairs uses a comprehensive outreach approach • New media directive - transparency • Complete coordination of all components • New visual and social media emphasis • Use of social media makes FEMA more accessible to people • There is no editorial filtering of information with social media

  6. To Tweet or Not to Tweet?

  7. February 2008 Zogby Survey The survey finds the Internet not only outweighs television, radio, and newspapers as the most frequently used and important source for news and information, but Web sites were also cited as more trustworthy than more traditional media sources. 32% - Internet sites are the most trusted source for news and information 22% - Followed by newspapers 21% - Television 15% - Radio *Zogby International is an independent, non-partisan polling firm founded in 1984

  8. Changing Our Views on Information Sharing Strategies

  9. Optimizing Search Engine Hits for Press Releases Special software robots – web crawl Various highly used servers Internet use is growing Requires modifying press release titles to ensure FEMA information gets picked up by the search engines 2008 How Stuff Works

  10. What About Security Issues? Michigan Representative Peter Hoekstra was criticized for his recent Tweeting while in the Middle East. Critics felt he was giving away sensitive location information.

  11. How Can It Work? Upside: Virginia Tech shooting Students were using Face Book and Twitter to notify other students and family members to share critical information about their safety. Also used to tell students not to enter dangerous areas. Tweeting between students happened before security/police were on scene.

  12. Social Media is growing in importance Social media will not stand alone but works in concert with other media sources

  13. White House Social Media

  14. Downside: Social media must be part of daily operations to continue momentum – and that is where you come in to assist us with building our outreach and information supply to the public

  15. How Can You Help? Assist with building our contact lists – “Followers” Provide critical information to distribute to our followers Advertise special events, share ideas and communicate information

  16. Social Media Links For Region V Twitter FEMA Multimedia Page

  17. Questions About Social Media? Contact External Affairs (312) 408-5593

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