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Influencing Behavior: The Power of Persuasive Technologies

Explore how persuasive technologies are used to steer thoughts and actions, from stopping smoking to quick rewards, with insight on positive reinforcement and pointless rewards.

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Influencing Behavior: The Power of Persuasive Technologies

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  1. Persuasive Technologies Michael Fuller

  2. Persuasion • Technologies being used to draw people’s attention to certain kinds of information in an attempt to change what they do or think. • Stop Smoking, Buy this, Do That

  3. The Past • In the past persuasion was done through advertisements that would pull at your heartstrings or make you think an action is wrong.

  4. Media Format Donate now and save a child!

  5. Media Format As seen on I-65 somewhere between Prattville and Clanton.

  6. Games • Pocket Pikachu • “Real” Exercise keeps the virtual pet alive

  7. Making Life Easy • Amazon One Click • With only one click a package could be on its way. • Makes purchasing so simple that its tempting to buy stuff.

  8. Pointless Rewards • Achievement Points • Collected through performing tasks in games. • Pointless, but people will spend money just to increase their score. • Some will play games they don’t want to just to get the points. • “Fight Night Round 3” • “Galaga”

  9. Quick Rewards • The Orange Box / Steam • Purchase the Game early get 10% off and the ability to play it early. • Persuade people to pre-order by offering them early access. • Play TF2 of Mac Ad • Video

  10. E-Mail Scams • Phony e-mails from banks, pay pay, ebay & others that want private information. • Note: You would think by now e-mail server would automatically catch and erase these e-mails.

  11. Positive Reinforcement • Users of persuasive technologies usually get a reward for using the system. • Achievement Points • More & More & More • Pikachu Lives • It Lives! • Early Access • Play it before its released • Quick Satisfaction

  12. Worthless Rewards • WaterBot • Lights would change and make sounds when you saved water. • It was found that people didn’t care about the color changing water, but rather their score against another, to see who was saving the most water.

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