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Managing Multimedia

Explore the dynamics of managing multimedia content creation and development. Learn about client needs, user experience, and developer roles to create impactful and engaging digital experiences. Dive into the realm of creativity and storytelling from various viewpoints.

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Managing Multimedia

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  1. Managing Multimedia The Client, The User, The Developer, The Content Creator

  2. The Client • Department Head • Company Employee • From whom can you research info? • Contract Work • Developer • Pitching ideas • Setting up something unique (creativity) • Making it manageable

  3. Creative Ideas • Vladimir Propp & Joseph Campbell • IVES • What Ifs • More later • Songwriter, Scriptwriter • Familiar but not cliché

  4. The Hero’s Journeyby Joseph Campbell

  5. Joseph Campbell (1904-1987) is best known for his work in comparative mythology and comparative religion. George Lucas used Campbell’s ideas to Write the Star Wars story... http://moongadget.com/origins/myth.html

  6. Telling the Story Lucas had already written two drafts of Star Wars Rediscovered Joseph Campbell's The Hero With a Thousand Faces in 1975 (having read it years before in college). This blueprint for "The Hero's Journey" gave Lucas the focus he needed to draw his sprawling imaginary universe into a single story.

  7. The User • “Target Audience” / appeals • ‘Brick & Mortar’ businesses vs. Internet Businesses • Web site usability • User connection / loyalty • Functional uses of the site • Extending the site: • Apps • Social media • Apps vs. web site

  8. Site examples: car rental • Thrifty • Budget • Enterprise • Fox

  9. Site examples: airlines • Southwest • American • United • China Airlines

  10. Site examples: Hotel chains • Motel 6 • Marriott

  11. What makes a site good? • Look • Design • Functionality • Ease of navigation • Meets needs of client • Meets needs of user

  12. The Developer • Phillip Slaughter: Texas Back Institute • Shoot/edit/direct web video • Manage all of the social networking • Shoot/edit photos for the company • Some website editing, but not much

  13. The Independent Developer • Production company gets jobs how? • Web Site Developer gets jobs how? • Your first job in this environment: what would it be? • Apply your current writing, performance, production, sales skills • What job would you do? • Interactive media design vs. soclal media

  14. Old Media • Radio Station • TV Station • Corporate Media • Network • Production House

  15. New Media • Radio Group – iHeart Radio • TV station / local multicasting • Production House • Traditional Media’s new media presence • Especially something like newspapers • Corporate Media’s new media presence • Social Media • Texas Back Institute

  16. Conceptualizing • Creativity (IVES, ‘what if...’ brainstorming, but also... • Artistic design skills -- what makes a particular visual shot work or not work? • What makes a particular still image award winning? • (photo awards)

  17. You have to have an eye... • Imagine a movie from start to end • Imagine a radio commercial that conveys stark lonliness and depair • Imagine a TV commercial that takes place on Pluto and is for Burger King • Imagine a photograph that includes Niagara Falls, a woman and a parrot that represents ‘miscommunication’

  18. Imagine... • A web site that is used to rent a car, book airfare, or make a hotel reservation • A web site that sells books • A web site that sells shoes • A web site that sells practically any electronics you might want

  19. Getting Started • Who is the client? • Define your audience • Define your goals • Define your tools • Set a launch date • Find resources • And who are you competing against?

  20. Getting the job • How do you pitch? • How do you impress? • How much spec content do you need to present? • How many ideas do you pitch to a client?

  21. Making money • You’re running a company that creates and manages multimedia web sites for clients • How much is it worth? (ROI) • Who does the work / what do they cost? • How much can you live on? • See rates cards on course outline

  22. So what’s next? • Skills and understanding in traditional production (pre, prod, post) • Skills and understanding in multimedia • HTML, CSS • Javascript, etc. • Not computer science programming • Understanding of apps and ‘what’s next’

  23. So What’s Next? • No need to invent the wheel • But maybe build a better mousetrap • Look at good and bad examples • Come up with a look and content that has usability and aesthetic appeal • Develop concept & treatment, the wireframe, then mock-up, then prototype

  24. So what’s next? • You’re creating a bit of specific content for your ‘client’ (images, audio, video) • You each have the same ‘client’—but you each create your own design and content • “Communication and Journalism” • East Texan, ManeMedia, KKOM • Online and traditional media

  25. Context: Comm & Journalism • Lit & Lang – LLC? • Media Arts, Mass Communication, etc. • Journalism (traditional and digital media), Public Relations, Media Production, Communication Studies • Setting up and creating visual content • Image, and projection, not reality • Setting up images example

  26. Getting started • Audio production – Audacity / Audition • Video shooting • Tape camera ($3 tape), SD card • Video editing • Final Cut Pro X • Training sessions • Online tutorials (Lynda.com) ###

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