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GSMP Local Community Network Enhanced Process 8 Nov. 2007 Melanie Kudela. Enhance LCN Process. Welcome to the Enhance the GSMP Local Community Network Process Meeting! Our agenda: Administrative items – Melanie Kudela New look and feel to Global Agenda – Mike Mowad
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GSMP Local Community NetworkEnhanced Process 8Nov. 2007Melanie Kudela
Enhance LCN Process Welcome to the Enhance the GSMP Local Community Network Process Meeting! Our agenda: • Administrative items – Melanie Kudela • New look and feel to Global Agenda – Mike Mowad • San Diego Process Group Summary –Melanie Kudela • San Diego LCN Summary – Melanie Kudela • 2 Items submitted to Enhance LCN Process
Administrative Items • Reminders: • Process Group Thank-you letters to LCN Members • All Action Items / Discussion Topics are captured in a spreadsheet • Process Group Voting / Validation Model approved • Content from the LCN Manual Addendum • LCN Community Room documents – are in the process of renaming from MO Franchise to LCN • Community Room Caution: • LCN Liaisons should join every BRG and WG by registering themselves in the roster of that group’s Community Room • GA is only a summary – LCN Liaisons must have access to documents • Guest access is no longer available
Summary Process Group on LCN • Process Group • supportive of MOs driving local solutions in refocusing the industry on eCom • Is GSMP meeting constituent needs? • Does GSMP have the right membership? • GSMP Staff proposed new metrics / measurements based on LCN
Process Group Discussion on LCN New metrics will measure • The rating system will provide feedback • Will be implemented in LCN first • preference for the CR • If many key organizations say high, it is of high value • priority by participant type • Participants / feedback providers may be rated as (gold, silver, bronze) 2 Questions will be added to each LCN GA Question: • Adoption / Effectiveness / Implementation Metric • Is there a (high, medium, low) probability that your organization will adopt or implement this CR? • Validation/Value • Does your organization have a (high, medium, low, ambivalent) interest in this CR? • A non-vote will be counted as ambivalent (don’t care) [check on truth of this statement with LCN Liaisons] • Existing Speed Metrics • Will take into account • interaction with LCN • Expanded public review
Summary San Diego LCN We want to communicate what is going on to this group; provide awareness We want to get feedback from this group 108 Users, MOs, GSMP Benefits What does it take? Costs Role Models Digestible Information to provide user companies Single message Who What Why – Benefit What to do with this info? When Single message 25-30 5 • Identify how many MOs • have defined membership • memberships understand GSMP? • how many are educated on GSMP? • what are the staff sizes of the 25-30 MOs • Identify characteristics of MO readiness: • - Bus process expertise; • - standards expertise; • - headcount 1 FTE; Support resources; Details Train the trainers Methodology
Summary San Diego LCN • 4 states / levels of engagement between MOs and Users • Not engaged • Aware, requesting information, asking good questions • Planning, prepared, committed to go forward • Fully committed • How do you move an MO from one stage to another stage? • What do MOs need to understand? • How do we sell value benefits? • Marketing – do a global webinar; give a roadshow • What is the potential for replicating the pilot? • Who is it a benefit for? • Improved and accelerated standards adoption. • Improve the quality of GSMP.
Summary San Diego LCN Who do MOs target? Can’t target everyone • Members need to have some level of inducement • Medium sized companies will participate but not small companies. Target MOs • Who have members • An MO has to engage some people in core in order to exchange information in LCN. • Keep bar high; don’t make LCN too easy • MOs need to contribute Grow LCN by • 5 more in 12 months • Additional 5 more in 24 months • Additional 10 more in 36 months Get Asian MO involved • Start GSMP in a region • MOs will see it roll and will get onboard • Growth depends on personal contact – MO in one region spreading it to another region – show how it works; how to do it • ECR Nov 6 conference in Austria
ENGAGING ASIAN MO and COMMUNICATION PLAN
COMM PLAN Item submitted by Mike S: • LCN Communications Plan • Discuss • Implement Plan Item submitted by Steven: • Engage an Asian MO
Contact Details Melanie Kudela GS1 Director, GDSN Technology D +1 609 620 4514 F +1 609 620-1200 E melanie.kudela@gs1.org