MTAC Workgroup 116 Great Addressing to Increase the Value of Mail

1. MTAC Workgroup 116Great Addressing toIncrease the Value of Mail MTAC Update January 31, 2008 Postal Co-chairs: Industry Co-chairs: Charles Hunt Jody Berenblatt charles.hunt@usps.gov jody.berenblatt@bankofamerica.com James Wilson Chris Lien james.d.wilson@usps.gov chris.lien@businessobjects.com

2. Issue Statement for Workgroup 116 • Issue statement dated April 16, 2007 • Mail is an important communication tool for businesses • Cost effective way to promote goods and services • The Value of mail is lost when the mail does not arrive, arrives late (“stale”), or is delivered to the wrong recipient • Inaccurate/Inadequate address information • Individuals have moved or are deceased • Message is unwanted and/or offensive

3. Key Discoveries of This Workgroup • There is a broad range of perceptions about mail • One person’s “junk” is another’s treasure • Suppression of deceased individuals is not always a good idea and has its own set of issues • Memorial donations, legacy names • Mail causes a huge ripple in an even larger pond • So many areas are impacted by mail • Jobs, economy, commerce • Keep it in perspective • What is the value to each person, company, family • Political mailings, small business

4. Evolution of Identifying Mail Value • The industry has reacted and is actively responding to the myths and misunderstanding • DMA Mail Preference File • Expanded its value by providing consumer choice • Removed the $1 fee • Promotion materials to espouse the value of mail • Mail Moves America • Web page contains significant facts about the value of mail • Updated surveys on mail value • Jobs, financial impact on the economy, political and non-profit dependencies

5. Workgroup Report and Results • Final editing stages of our report • The value of mail – economic and environmental • Setting the record straight – Responding to the myths, misunderstandings, and misguided comments about mail • Keeping up with customers on the move • Suppression Lists – what they are, how to use them • Application of available address quality tools • Best practices and overall return on investment (ROI) • Data Mining – targeting the right person the right way and reducing duplicate mail pieces within the same mailing • How to get involved – sources for more information and associations • Plan to submit our report in mid February, 2008

6. Adam Collinson, Pitney Bowes Anita Pursley, Quebecor World Ben Cooper, Mail Moves America Benjy Uhl, nFocus Bob Gillen, Epsilon Carmen Diquollo , Time Customer Services Charles Hunt, USPS Christopher Lien, Business Objects Chuck Cairatti, Parris Printing Chuck Kettler, OnePass Data Solutions Darron Holland, USPS David Robinson, Pitney Bowes David Dufford, RR Donnelley Deborah Sanders, USPS Diane Elmer, Cox Target Media E. C. Nix, DST Output Ed Gleiman, Direct Marketing Association Gerri Harrison, Check Free Hank Martin, Address Vision Irene Chen, Pitney Bowes Jay Chambers, Acxiom Jerry Cerasale, Direct Marketing Association Jim Wilson, USPS Jody Berenblatt, Bank of America Joe Lubenow, Lubenow and Associates Kathy Pescetti, AdMail West Keanon Swan, Sprint Mailing Services Ken Miller, Pitney Bowes Mark Zona, OnePass Data Solutions Mike Fanning, USPS Paul Robbertz, Pitney Bowes Robert Dunhill, Dunhill International List Roger Brown, Pitney Bowes Steve Colella , Calmark, Inc. Wallace Vingelis, Anchor Software Wanda Senne, World Marketing Wayne Orbke, Bowe Bell & Howell Thank You Workgroup Contributors!