1 / 6

MTAC Workgroup 116 Great Addressing to Increase the Value of Mail

MTAC Workgroup 116 Great Addressing to Increase the Value of Mail. MTAC Update November 7, 2007. Postal Co-chairs: Industry Co-chairs: Charles Hunt Jody Berenblatt charles.hunt@usps.gov jody.berenblatt@bankofamerica.com James Wilson Chris Lien

levana
Download Presentation

MTAC Workgroup 116 Great Addressing to Increase the Value of Mail

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MTAC Workgroup 116Great Addressing toIncrease the Value of Mail MTAC Update November 7, 2007 Postal Co-chairs: Industry Co-chairs: Charles Hunt Jody Berenblatt charles.hunt@usps.gov jody.berenblatt@bankofamerica.com James Wilson Chris Lien james.d.wilson@usps.gov chris.lien@businessobjects.com

  2. Issue Statement for Workgroup 116 • Mail is an important communication tool for businesses • Cost effective way to promote goods and services • The Value of mail is lost when the mail does not arrive, arrives late (“stale”), or is delivered to the wrong recipient • Inaccurate/Inadequate address information • Individuals have moved or are deceased • Message is unwanted and/or offensive

  3. Discussion Topics Thus Far • Identified the types of “unwanted” mail • Identified different types of suppression lists and attributes • Source, costs, purpose, potential benefits • Considered USPS offering a consolidated approach to offering suppression lists via “link” technology • The workgroup dismissed this approach in favor of the industry offering this and self policing • Considering having the DMA offer their tools via a “link” format to facilitate broader application

  4. Discussion Topics Thus Far - Continued • Noted that certain postage discounts may promulgate unwanted or undesired mailer behavior • Presort optimization, high-density discounts • Suggested not counting addresses flagged for suppression when calculating high-density routes • Discussed environmental benefits of mail • Established an outline of a report • Will include data suppression, mining, and best practices to improve mail value • Will include environmental and economic value of mail

  5. Concerns Express Related To This Workgroup • Are there unintended consequences? • Will the illumination of the various suppression lists work against the industry? • Is this workgroup appropriate for MTAC? • Does it fit within the traditional role of an MTAC workgroup? • Is there technical advice that this group can provide in the spirit of what MTAC represents? • What will our final product be? • Are there other resources beyond a report that we can provide or suggest?

  6. Next Steps • Continue working on a report • The value of mail – economic and environmental • Setting the record straight – Responding to the myths, misunderstandings, and misguided comments about mail • Suppression Lists – what they are, how to use them • Application of available address quality tools • Best practices • Return on investment • Data Mining – targeting the right person the right way and reducing duplicate mail pieces within the same mailing • How to get involved – sources for more information and associations • Workgroup is scheduled to conclude February 29, 2008

More Related