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CRM Capabilities Model- Customer Relationship Management Capabilities

CRM Capabilities Model is a functional area business capability map that decomposes what CRM function does in a logical grouping of capabilities. Visit: https://www.ciopages.com/store/crm-capabilities-model/<br>

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CRM Capabilities Model- Customer Relationship Management Capabilities

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  1. CRM Capabilities Model https://www.ciopages.com/store/crm-capabilities-model/

  2. Customer-centricity has emerged as a cornerstone for corporate success. Transforming CRM to the digital age is a strategic imperative

  3. Bridge the Strategy to Execution Gap. Business Capabilities are a Structural Blueprint of an enterprise. They capture the Essence of What a Business Function Does and Can Do.

  4. CRM Business Capabilities Model Level 1 CRM Business Capabilities Model Level 1 10. Reporting and Analytics 1. Sales Management 9. Salesforce Enablement 2. Salesforce Management CRM Business Capabilities Model 8. Account Management 3. Lead Management 7. Customer Management 4. Deal/Opportunity Management 6. Sales Operations and Administration 5. Interaction and Activity Management 4

  5. CRM BUSINESS CAPABILITIES MODEL LEVEL 1 AND 2 CRM BUSINESS CAPABILITIES MODEL LEVEL 1 AND 2 1. Sales Management 6. Sales Operations and Administration Sales Team Organization Sales Team Partnering and Communications Solutioning and Sales Support Pricing Sales Process Sales Planning Sales Strategy Sales Forecasting Coordinating with Marketing Territory Management Billing, Invoicing, and Collections Coordination for Product/Service Fulfillment Sales Policies Sales Compliance 2. Salesforce Management 7. Customer Management Customer Segmentation Customer Retention Customer Experience Management Recruitment Training Compensation Performance Customer Profiling Customer Life Time Value Management Customer Service and Case Management Nested Visualization of two levels. Customer Satisfaction 3. Lead Management Lead Generation Lead Scoring Lead Distribution Lead Conversion 8. Account Management Relationship Building Cross-selling Up-selling Product Demos Decomposition to third level is included for additional granularity. (Levels beyond two are not shown here.) 4. Deal/Opportunity Management Opportunity Identification Proposal Development Calls and Meetings Account Planning Account Renewal and Expansion Negotiation Deal Contract and Agreement Closing 9. Salesforce Enablement Tools and Technology Content Management Catalog Management 5. Interaction and Activity Management Communication Task Management Note Taking Event Tracking Skills Development Mentoring and Coaching 10. Reporting and Analytics Data Mining and Decision Support Sales Metrics Performance Analysis Forecast Analysis Data Visualization Predictive Analytics Prescriptive Analytics 5

  6. Value of Business Capabilities: •Foster alignment between business and IT. •A Capability-anchored Transformation Roadmap eliminates redundancy and focuses on capability evolution •Juxtaposing capabilities and systems/applications provide a footprint analysis for optimization. •And so much more.

  7. Business Capabilities Map Snapshot: • About 295 Capabilities decomposed into three levels. • Capability Definitions • KPIs aligned to Capabilities. • Editable PowerPoint, Excel, and Word Formats. And bonus files.

  8. TO PURCHASE THE CAPABILITY MAP VISIT: https://www.ciopages.com/store/crm- capabilities-model/ 20XX PRESENTATION TITLE 8

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