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Business Plan Presentation November 28 th , 2012

Business Plan Presentation November 28 th , 2012. Why a Business Plan?. Why a Business Plan?. What Did We Do?. KLE Foundation ($16.5K) Still Water Foundation ($10K) Aragona Family Foundation ($8.5K) Tapestry Foundation ($8K) $43K. What Did We Do?. KLE Foundation ($16.5K)

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Business Plan Presentation November 28 th , 2012

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  1. Business Plan Presentation November 28th, 2012

  2. Why a Business Plan?

  3. Why a Business Plan?

  4. What Did We Do? KLE Foundation ($16.5K) Still Water Foundation ($10K) AragonaFamily Foundation ($8.5K) Tapestry Foundation ($8K) $43K

  5. What Did We Do? KLE Foundation ($16.5K) Still Water Foundation ($10K) AragonaFamily Foundation ($8.5K) Tapestry Foundation ($8K) $43K Nell Edgington, Consultant Advisory Committee Market Research Jocelyn, Part-Time Sales

  6. Market Research • Prioritize industries • Grocery • Health Care • Hospitality

  7. Market Research • How to prioritize industries • Mitigate price sensitivity • Grocery and Health Care less sensitive • Hospitality extremely sensitive

  8. Market Research • How to prioritize industries • Mitigate price sensitivity • Demand for services is low in a “cold” market • Pull marketing • Network hubs

  9. Market Research • How to prioritize industries • Mitigate price sensitivity • Demand for services is low in a “cold” market • Make a value-driven argument

  10. Messaging Shift Old Business Pitch: “Hosting an ENGLISH @ WORK class will give you a competitive advantage and is a way to demonstrate goodwill towards your immigrant workforce.”

  11. Messaging Shift New Business Pitch: “ENGLISH @ WORK can decrease your business’s costs and increase your revenue. For example, Seton estimated that E@W saved them $250,000 in decreased turnover over 3 years.”

  12. Short-Term Results April: Quadrupled business pipeline

  13. Short-Term Results April: Quadrupled business pipeline June: Piloted new service (1:1 tutoring)

  14. Short-Term Results April: Quadrupled business pipeline June: Piloted new service (1:1 tutoring) Aug: Recruited volunteers for pull marketing and targeted messaging

  15. Short-Term Results April: Quadrupled business pipeline June: Added new service (1:1 tutoring) Aug: Recruited volunteers for pull marketing and targeted messaging Sept: Launched new model and pricing

  16. Short-Term Results April: Quadrupled business pipeline June: Added new service (1:1 tutoring) Aug: Recruited volunteers for pull marketing and targeted messaging Sept: Launched new model and pricing Oct: 5 new courses sold; course revenue 2x

  17. The Plan • Target 3 industries: Grocery, Health Care, and Hospitality

  18. The Plan • Target 3 industries: Grocery, Health Care, and Hospitality • Diversify workplace services. • Tutoring • Certification courses • Training in native language

  19. The Plan • Target 3 industries: Grocery, Health Care, and Hospitality • Diversify workplace services. • Increase revenue per course to $5,000 by 2018.

  20. Financials

  21. The Need: Capacity-Building Support

  22. Questions?

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