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HOW AN ON-GROUND CAMPAIGN INCREASED GIONEE ELIFE E7 SALES BY 300%

HOW AN ON-GROUND CAMPAIGN INCREASED GIONEE ELIFE E7 SALES BY 300%. Two incredible photo booths for the most incredible Android camera smartphone. Perfect shot in every angle. Photos become a shareable experience translating into viral online behavior.

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HOW AN ON-GROUND CAMPAIGN INCREASED GIONEE ELIFE E7 SALES BY 300%

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  1. HOW AN ON-GROUND CAMPAIGN INCREASED GIONEE ELIFE E7 SALES BY 300%

  2. Two incredible photo booths for the most incredible Android camera smartphone Perfect shot in every angle Photos become a shareable experience translating into viral online behavior High on PR value on-ground– complementing Gionee’s extensive sponsorship of TV shows and Awards

  3. India’s First Smartphone Bullet Time Photo Station Explained 36 Gionee ELIFE E7 phones rigged to click at the same time and click a unique, first of its kind motion selfie

  4. STEP 1: THE RIG 36 Gionee ELIFE E7 phones fitted in a rig to take pictures from all possible angles in a fraction of a second.

  5. STEP 2: THE PEOPLE Shoppers posed for pictures at the center of the rig. Made for some really creative poses including hula-hooping, mock punch in the face and slow-motion chase.

  6. STEP 3: MOTION SHOTS 36 shots taken from each of the Gionee ELIFE E7 phones stitched together to form high-action, dramatic, motion shots.

  7. STEP:4 INSTANTVIEW STATIONS First time ever, instant output of motion shots could be viewed and uploaded on Gionee’sofficial Facebook page through dedicated Gionee upload stations.

  8. HOW TO CREATE A 360 SHOT: As featured on NDTV Prime

  9. Doodle With Light: Gionee ELIFE E7 Light Bending Stations Explained Using a custom written software, selfies taken by Gionee ELIFE E7 became the canvas and any light source, your paintbrush.

  10. STEP:1 THE PHOTO BOOTHS Photo booths that let shoppers click a Gionee picture and doodle on it with light.

  11. STEP 2: DOODLING WITH LIGHT Shoppers doodle with light and create selfies with their own personal twist.

  12. THE TIMELINE 24 cities in 3 months

  13. MEASURING IMPACT [IN NUMBERS]

  14. AWARD WINNING CAMPAIGN WINNER OF SILVER FOR BEST MALL ACTIVATION CAMPAIGNAT EEMAX 2014 Events and Entertainment Management Association (EEMAX) 2014 was the sixth edition of the awards which recognizes exemplary work in the events and experiential marketing space.

  15. Going Places for Gionee Vibgyor also created three big setups for Gionee at these prestigious events: GIMA Awards, Star Vijaya Awards and Star Guild Awards.

  16. MEASURING IMPACT [IN WORDS] The ELIFE E7 is the most sought after phone in its category thanks to both these campaigns. Not only is it an innovative experience for consumers but has helped us gain mileage across social platforms as well. Sales have jumped by 300% and Facebook likes increased by 9,000+ Most importantly, the Gionee ELIFE E7 experience has been incredible for shoppers. Other results shared by Gionee team: • Huge jump in website traffic and queries. • Inviting retailers to the activity resulted in immediate seeding of the product ensuring ROI in terms of conversions and top of mind recall • First such campaign by any brand in this space allowed Gionee to stand out Suraj Chaudhary Senior Manager, Retail and Activation Gionee Mobiles

  17. Looking for specific case studies?We’d love to hear from you. 011 42105000 info@vibgyor.in www.vibgyor.in

  18. we are colour. a burst of energy. we connect with you, sometimes more than you can see...we arrest & we engage, we liberate & we surprise. we amaze & we inspire. we are colour. we are vibgyor. we involve to excite. Member Connect with us vibgyorbrandservices.blogspot.in youtube.com/user/vibgyorbrandservices facebook.com/vibgyorbrandservices Corporate Office A-53, FIEE Complex Okhla Industrial Area Phase II, New Delhi

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