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Environmental Trends 2020: Customer Demands and Industry Innovations

Discover consumer trust in environmental issues and sustainable practices in the paper industry. Explore trends in forest management, recycling, and eco-efficiency for a greener future.

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Environmental Trends 2020: Customer Demands and Industry Innovations

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  1. Canal 1 – FrançaisChannel 2 - English

  2. 20 years on – moving ahead of the times to what the customer will DEMAND Sally Cartwright O.B.E

  3. Environmental issues deterring consumers from buying goods/services FOREST DESTRUCTION 28% SEA/RIVER POLLUTION 27% OZONE LAYER 25% RECYCLING 22% GLOBAL WARMING 20% ACID RAIN 17% NUCLEAR POWER 15% Source: BMRB/MINTEL

  4. Who do consumers trust on environmental issues? Source: MORI

  5. Paper and the Environment,views for 2020 Per G. Broman SVP. Director Environment Stora Enso

  6. Environmental themes 2020 (1/2) • Sustainable forest management still a theme • Operation of sustainable procurement chains and communication of sustainable forest management • Recovered paper has taken a more important role as fiber source globally. • Improved systems for increasing the utilisation rate (environmentally adapted inks, etc.)

  7. Environmental themes 2020 (1/2) • Holistic perspective and transparency is gaining in importance • The whole paper chain is more in focus for optimisations. • Partnerships along the value chain is growingin importance • Climate change • The forest product chain offers significant advantages over competing material chains due to its specific features • Eco-efficiency • A strong drive for more efficient use of non-renewable resources

  8. Björn LyngfeltVice President CommunicationsSCA Forest Products

  9. 20 years ago • Forestry- Practices, e.g. clear-cutting, herbicides • Mill emissions-In particular chlorinated compounds +Local or at least national +Of no or little interest to customers

  10. Forestry- Sustainable, biodiversity Transport- Emissions, clogged roads Energy- Emissions, sustainable sources +International or global +Part of our customerswidened responsibility 20 years from now

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