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Fast and Actionable on-demand Fundraising Strategy

TOPIC Q2 2019 Fundraising Report Summary of Results and Highlights from the Fundraising Effectiveness Project RECORDED September 2019. Fast and Actionable on-demand Fundraising Strategy. www.afpfep.org/reports. Giving data through June 2019 20,000+ nonprofits in the U.S.

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Fast and Actionable on-demand Fundraising Strategy

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  1. TOPICQ22019 Fundraising ReportSummary of Results and Highlights from the Fundraising Effectiveness Project RECORDEDSeptember 2019 Fast and Actionable on-demand Fundraising Strategy

  2. www.afpfep.org/reports • Giving data through June 2019 • 20,000+ nonprofits in the U.S. • $80 Billion in donations [since 2005]

  3. Q2 2019 Growth in Giving -7.3% Source: FEP Quarterly Report

  4. Q2 2019 Growth in Donors -5.8% Source: FEP Quarterly Report

  5. Q2 2019 New Donor Acquisition -9.5%

  6. Q2 2019 NEW DONOR Retention -8.8%

  7. Q2 2019 Lapsed Donor Reactivation -1.1%

  8. Q2 2019 Revenue by Dollar Level -8.2% -2.8% -.2% $1,000 & Up Under $250 $250 - $1,000

  9. Revenue growth is dependent on major donors. How are you building your pipeline? $1,000 & Up

  10. Take Action! • Benchmark against the industry – create your DonorDashboard today • Strengthen Upgrade Pipeline • DonorScores™ will Identify donors likely to upgrade • Append OptimizedAsk™ to increase average gift and upgrade more donors • Invest more in lapsed reactivation – rank your lapsed donors using DonorScores™

  11. Thank You For Your Time! Data. Doing Good. Actionable Fundraising Insight in Minutes. WeLoveData@DonorTrends.com 1.866.948.9363 ext. 108

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