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Social Media 101

Social Media 101. SAHAR CONSULTING www.saharconsulting.com. Social Media 101. Little History. A conversation is going on in an executives’ meeting: We can’t allow the employees to do this We will loose control of our brand Employees will take time from their work

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Social Media 101

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  1. Social Media 101 SAHAR CONSULTING www.saharconsulting.com

  2. Social Media 101 SAHAR CONSULTING

  3. Little History A conversation is going on in an executives’ meeting: • We can’t allow the employees to do this • We will loose control of our brand • Employees will take time from their work • Legal implications of the FDIC regulating communications- Legal liability What are they talking about? SAHAR CONSULTING

  4. Is it ? • Facebook? • Blogging? • Twitter? • Linkedin? SAHAR CONSULTING

  5. ? WRONG SAHAR CONSULTING

  6. Answer • It was a 1997 conversation is about “Using Emails” • Nowadays we are totally dependent on Emails that made faxes and writing memos almost obsolete, Social media is currently is decreasing our dependency on Emails. • Emails were considered a fad, waste of time, only for college students then, exactly like social media is considered now • Email is a social application a way to distribute scams &pornography, but we learned to sift through it- sounds familiar about Social Media? SAHAR CONSULTING

  7. Outbound VS Inbound? SAHAR CONSULTING

  8. What is Inbound Marketing SAHAR CONSULTING

  9. Rethinking Marketing

  10. What is Social Media • Social Media is about 2-way conversations to facilitate continuing dialogue & communications with intended audience. • Social Media includes: Search Engines, Social Networks, blogs, Vblogs, micro-blogs, message boards, IM, webcasts, Email, podcasts that allows community interaction using web 2.0 SAHAR CONSULTING

  11. Social Networks • Social Networks are Online meeting places that allows consumers, influencers to create, share, interact with& build content • Examples: Flickr, Youtube, Linkedin, Facebook, Twitter, Amazon, Technorati, Wikipedia, Digg, newsvine • Social Networking is like a live Cocktail Party with no constraint of time or place SAHAR CONSULTING

  12. Statistics from Compete.com • 22% would read or write a product review online or in a blog • 39% subscribe to an RSS feed • 45% visit social networks to find out about product sales or discounts, also 45% have started their own blogs & 73% of active online users read a blog • 47% will go to social networks to download a free gift or coupons • 55% upload photos online • 57% joined Social Networks • 83% watched videos online SAHAR CONSULTING

  13. Why should you care? Conversations Groups Communities Are taking place right now online either we like it or not. Not getting involved is like burying our head in the sand, and can cause irreparable damage to our brands SAHAR CONSULTING

  14. Social Media Landscape It is very noisy SAHAR CONSULTING

  15. Social Media landscape I- Communications: Blogs, Micro-blogs & Social Networking, Google, Yahoo SAHAR CONSULTING

  16. Social Media landscape II- Collaboration: Social Bookmarking & discussion forums sites SAHAR CONSULTING

  17. Social Media landscape III: Multi-Media sites: Multi-media sites to share Photos& Videos- In real-time as well SAHAR CONSULTING

  18. Social Media landscape IV: Entertainment/ Virtual sites: Virtual worlds, Games, online gambling& Harry Potter World SAHAR CONSULTING

  19. The 3 social networks mostly used Linkedin Facebook Twitter SAHAR CONSULTING

  20. Linkedin • Linkedin is the only professional based network • It has almost 49 millions members worldwide, 50% in the United States • Average income on LI is $109,000.00 • Fortune 500 companies are on LI • Decision makers and CEOs are on LI • Connections are 1ry, 2ry and 3ry • Establish yourself in the Q&A forum/ groups SAHAR CONSULTING

  21. Linkedin Ways to maximize usage of LI: Fill you profile properly Upload your picture Get 3 recommendations Use the event applications Use the box.net application Upload samples of your work Use Keywords for SEO Use the updates Connect to your blog Establish yourself in the Q&A forum Share in the groups section you are allowed to join 50 groups at any one time Connect with people

  22. Facebook • FB is the 5th most popular site on the Social networks • It has 110M active users • #1 Photo-sharing site • 6M active groups • The highest ranking Fan pages are: Obama, Nutella, Dr. House & Twilight • Business pages exist/ Ads SAHAR CONSULTING

  23. Twitter • Is a micro-blogging site 140 characters • It is updates about “What are you doing now” n real time • Its flexibility lies in the capability to update status from the web, IM or Cell phones • Its traffic increased 800% in 1 year • 4M active users • Was used by news media during Iran Elections • Obama, white house, WN, JetBlue use Twitter SAHAR CONSULTING

  24. Why Social Media matters SAHAR CONSULTING

  25. Why Social Media Matters SAHAR CONSULTING

  26. Compete.com statistics

  27. Expansion of Social Networks SAHAR CONSULTING

  28. Demographics of Social Networks • Jump of users ages 70+ • 70-74 Years: 26% (05)- 45% (08) • 75+ Years: 17% (05)- 28% (08)

  29. How can business be a part of this 1- Identify: Your audience, your key influencers. Protect against brand hijacking 2- Listen: Use Google alerts, RSS feeds, Twitter, Email analytics, Social buzz, Backtype, Trenderr, Board Reader SAHAR CONSULTING

  30. How can business be a part of this • 3- Engage: • Comment on Blogs& Articles • Add to groups on Facebook/ Yahoo • Offer specials/ promos on FB/ Twitter 4- Promote: After establishing relationships, PULL your audience to your services by constant new and relevant fresh content SAHAR CONSULTING

  31. In Summary SAHAR CONSULTING

  32. NETiquettes • Social Media is a 2 way street • Politeness • Transparency • Authenticity • Virtual friends can be leveraged • Always add value • Build relationships/ strengthen connections • It is here to stay SAHAR CONSULTING

  33. Social Media 101 Prepared by Sahar Andrade SAHAR CONSULTING Where Excellence Is Preferred www.saharconsulting.com www.saharconsulting.wordpress.com Twitter: @saharconsulting SAHAR CONSULTING

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