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Social Media 101

Social Media 101. Customizing Work & Witness. What is Social Media?. F orms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (as videos ). Why Social Media?

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Social Media 101

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  1. Social Media 101 Customizing Work & Witness

  2. What is Social Media? • Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (as videos). Why Social Media? • Helps people connect more quickly, Improves efficiency, accessibility, offers differentiation and translation, different points of contact, stakeholder buy in, long-term revenue, environmental impact and decreased costs on paper, allows younger people to be involved, immediate revenue, PR, exposure, built-in network Primary Social Media Tools discussed today: Skype Facebook Youtube Twitter Blogs VlogsIntagramLinkedin

  3. Pre-Trip: Share Your Vision Link People, Need, and Resources • Sharing Vision/Advertising/Gaining Exposure of trip, needs, and ministry • Connecting with the field or team early • Answering FAQ • Communicating Logistics and pre-trip meetings • Paying or Fundraising for Trip

  4. Pre-Trip: Share Your Vision Link People, Need, and Resources • Sharing Vision/Advertising/Gaining Exposure of trip, needs, and ministry • Connecting with the field or team early • Answering FAQ • Communicating Logistics and pre-trip meetings • Paying or Fundraising for Trip • Facebook Work and Witness Group Page (create events) • FAQ blog • Skype/Free Conference Call/Email • Make a donation or see video online and have link on embedded in different social media platforms (twitter, fb wall posts, email, blogs, etc) • Create videos on animoto, iMovie, or youtube

  5. Trip: Share your Story Maximize Your Witness • Communicate what is happening: safety, travel, daily events, etc • Share God stories with home or key stakeholders • Use Social Media on the Field to maximize programming or communicate with one another through translation assistance • Journal

  6. Trip: Share your Story Maximize Your Witness • Communicate what is happening: safety, travel, daily events, etc • Share God stories with home or key stakeholders • Use Social Media on the Field to maximize programming or communicate with one another through translation assistance • Journal • Vlogging • Youtube/FB • Tweeting • Group Blogging • Facebook Stakeholders Group Page • Instagram • Group Page or Field Work and Witness Group Page

  7. Post-Trip: Partners on a Journey Build churches and friendships • Communicate and Stay Connected with new friends from Work and Witness both on field and at home • Communicate to home about your trip • Debrief with Team and Reunions • Become Partners on future projects

  8. Post-Trip: Partners on a Journey Build churches and friendships • Communicate and Stay Connected with new friends from Work and Witness both on field and at home • Communicate to home about your trip • Debrief with Team and Reunions • Become Partners on future projects • Facebook –tag pictures, wall posts, have fb use translation tools, fb or ichat tools, group pages • Pictures and Video can say more in seconds than we can share in an hour (youtube channels, flickr, fb, vimeo, etc) • Skype/free conference call resources, email • Follow or connect on Twitter, instagram,Linked in, skype, or facebook

  9. Best Practices • Decide what you want to accomplish • Clearly articulate objectives in group pages • Keep it simple and fun • Cultural Awareness: • Can I share your information/story? • Is the ministry site safe to post? • Does my information translate cross-culturally? • Know your audience- who are your stakeholders? • Remember social media is not for social media sake. It is a tool to be used for the greater purpose. Don’t be consumed with the technology. “Don’t major on the minors.” • Start with creating a facebook group page.

  10. Questions • What is your biggest need in developing your work and witness trip? • How would social media help this need? • What tool do you see yourself or your team using the most?

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