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Social Media 101

Social Media 101. Exploring Facebook, Twitter, and Email Marketing. How do you compare?. 65% of your organizations have a Facebook account Most post only several times per month 89% of nonprofits have a Facebook account Recommended you post 4-6 times per week. Profile. Page. Group.

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Social Media 101

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  1. Social Media 101 Exploring Facebook, Twitter, and Email Marketing

  2. How do you compare? • 65% of your organizations have a Facebook account • Most post only several times per month • 89% of nonprofits have a Facebook account • Recommended you post 4-6 times per week

  3. Profile Page Group

  4. How often do I have to do this?

  5. What do I post? • Tell your story. A few tips… • Ask people to like, comment, or share. • Don’t just share your news. • Use photos and videos!!! • Create Facebook events. • Engage other groups. • If you have a website, add a Facebook plug-in.

  6. How do you compare? • 33% of your organizations use Twitter. • You post “practically never.” • 57% of nonprofits have a Twitter account. • How often should I tweet?

  7. How often do I have to do this?

  8. What do I post? • Be honest and real. A few tips… Tweet interesting news from across the web. • Follow the 60-30-10 Rule. Follow and engage strategically. Live-tweet your events and others’ events. Spread out your tweets. • Support others and they’ll support you.

  9. #

  10. Where do you stand? • 50% of you use email marketing or send out email blasts • Out of that 50%, only one uses a certified email marketing program.

  11. Who do you use?

  12. Final Thoughts Things you should always keep in mind for marketing… • Remember your audience. • Give your organization a voice. You’re not a used car salesman. • Identify and embrace what you do best. • Develop a clear and consistent message.

  13. Questions? Please raise your hand to be called on.

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