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Sport TNC California Fitness corporation

Sport TNC California Fitness corporation. What is C.F ?. History. A chain of fitness centers developed at US, by Eric Levine Expanded and stabilized in Hong Kong, opened several branches in China, Korea, Singapore, and Vietnam, to name a few

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Sport TNC California Fitness corporation

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  1. Sport TNCCalifornia Fitness corporation

  2. What is C.F ?

  3. History • A chain of fitness centers developed at US, by Eric Levine • Expanded and stabilized in Hong Kong, opened several branches in China, Korea, Singapore, and Vietnam, to name a few • The corporation also owns a fitness center, the world famous Planet Yoga. • Get involved in producing Sport goods and foods

  4. Brand NameCalifornia Fitness corporation has three main companies:

  5. Branches and Distribution • California Fitness corporation has over 70 companies in America and more than 40 clubs in Asia. • The majority of branches in America are concentrated in California State. Typical branches are:

  6. A) CARMICHAEL B) CARMICHAEL/ARDEN C) MADISON/I-80 D) SUNRISE/HWY 50 E) MCCLELLAN SPORTS & FITNESS F) HOWE AVENUE CLUB G) CORPORATE OFFICE H) ORANGEVALE I) ITRUS HEIGHTS J) ROSEVILLE K) NATOMAS L) DOWNTOWN / J ST M)FOLSOM N) ROCKLIN O) ROCKLIN SPORTS & FITNESS P) ELK GROVE Q) LAGUNA

  7. Corporate Offices (Orangevale, CA)

  8. the branches in Asia are: China: BEIJING and SHANGHAI. Hong Kong: CAUSEWAY BAYand 9 clubs. Singapore: ORCHARD, RAFFLES and 2 additional clubs. Thailand: CHIANGMAI, PATTAYA, SUKHUMVIT 23and 7 other clubs.

  9.  Vietnam: SKY CITY TOWER (Dong Da - Hanoi), QUEEN ANN (in District 1 – Ho Chi Minh City) and HUNG VUONG PLAZA (in District 5 – Ho Chi Minh City). California Fitness Center has opened in Hanoi on December 15th 2010. •  Besides, there are other centers in many countries such as

  10. Administrator • Chairman: Eric Levine - Currently executive director in California WoWXperience in Thailand. • Director-general (in Vietnam): Randy G. Dobson. • Manager of Sales & Marketing (in Vietnam): Dane R. Fort. • Managing director (in Vietnam): Kenda Johnson.

  11. Products • Besides exercise programs, California Fitness Centers has some specialized products for members.

  12. Sugar free cakes Sugar free cakes

  13. Services • Group X is a dancing program. These are many different kinds of dancing, from easy to difficult. Body Combat Body Jam

  14. Zumba Belly Dance RPM Body Pump Body Balance

  15.  Personal Training

  16.  Kickfit

  17.  Yoga • Hatha Yoga, Power Yoga, Detox Yoga, Yoga for Weight Loss, Hot Yoga.

  18. Califresh and Café • Members can hang out at the Califresh cafe with a cool healthy drink and chat with friends or use modern internet lounge to get in touch with people all around the world.

  19.  Spa & Aesthetics

  20. People demands in “world economic geography change” and CF supplys

  21. Globalization The growth of TNCs => Oversea assignments increase => Same-standard branches are available in all the world for international members International standard demands => outsource the foreign exercises from native countries Flexible time

  22. Developement • Lame incomes and development in developing countries => high quality service for high income areas • Worldwide care about health development => international standard scientific trainning programs

  23. Population and environment Population explosion and city’s lame population => traffic jam => scientific branch-distribution Pollution and noise => a better replacement for outdoor exercises Job’s task increase => all spa, café shop, gym, etc, in the same place => save time Food pollution and fake foods => creditable nutrient products

  24. Why Asia ?

  25. Potentials • Cheap labor price • The increase of living standard • The increase of city and new commercial centers • The foreign investments in Asia • Outsource new native exercise

  26. Advantage • Supply jobs for Asians with higher income • Motivate the living-standard development in Asia • Placeless fitness centers for TNCs’ staffs • Do not decrease jobs of US • Good for environment

  27. weakness • Although they have US directors for operation and standard guaranty, the bad management and services of local staff make a big effect • Global standard statement but the local standard staff • Do not make significant economic effect • Can’t prevent the social problems occur in they fitness centers

  28. suggestion • The co-management with 1 US and 1 local manager • More obvious prices for each countries • Flexibility to local culture • Direct feedback from customers

  29. Is this model of TNC harmless or just another no-effect TNC ?

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