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Communication Consulting

April 3, 2014. Communication Consulting. As a Business Owner vs. Within an Organization. Brittany Walters. Brittany Walters Communication Manager Essex National Securities Bwalters@ensinet.com (707) 205-5418. GOALS! GOALS! GOALS!. Communication Consulting.

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Communication Consulting

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  1. April 3, 2014 Communication Consulting As a Business Owner vs. Within an Organization Brittany Walters Brittany Walters Communication Manager Essex National Securities Bwalters@ensinet.com (707) 205-5418

  2. GOALS! GOALS! GOALS! Communication Consulting As a Business Owner vs. Within an Organization Brittany Walters • To IDENTIFY areas of variation between communication consulting as a business owner and communication consulting within an organization • To ISOLATE one or two “new” variations or similarities between the two types of communication consulting • To RECOGNIZE the types of questions you might want to ask when considering a career in communication consulting

  3. April 3, 2014 Communication Consulting As a Business Owner vs. Within an Organization 3 AREAS OF VARIATION: Brittany Walters FINANCIAL & DAY-TO-DAY KNOWLEDGE & SKILL SET PERSONAL & EMOTIONAL

  4. Communication Consulting As a Business Owner vs. Within an Organization Brittany Walters

  5. FINANCIAL & DAY-TO-DAY • Structure of you day is much more flexible • What you can gain financially is somewhat limitless • Uncertainty with paychecks • Additional costs of office expenses, staff, etc. • Limits to the structure of your day depending on the organization • Limits to salary & bonuses; glass ceiling (dependent on industry and organization) • Paychecks more consistent • Costs usually pre-determined… commuting, business attire, etc. ALSO HEALTH BENEFITS & TAX DIFFERENCES.

  6. KNOWLEDGE & SKILL SET • Specific communication skills •  Diverse industry knowledge • Usually work with one to three key contacts for most projects- More interpersonal communication • Significant amount of time and skills dedicated to managing business • Diverse communication skills •  Industry specific knowledge • Continuously working with multiple stakeholders, internal and external- More organizational and group communication • Business details can be left to others with more substantial skill sets in those areas, e.g. accounting

  7. PERSONAL & EMOTIONAL • Solitude and possible loneliness • You get to work for yourself and be your own boss • Pressure & stress resides on you at the end of the day • Continuous need to “resell” yourself • Additional support and emotional outlets; Possible collaboration • You will always answer to someone- OK with that? • At the end of the day, the responsibility is dispersed throughout a group • Proven record & respect

  8. April 3, 2014 Communication Consulting As a Business Owner vs. Within an Organization MY 3 KEY SIMILARITIES: Brittany Walters DISCUSSIONS & COLLABORATIVE SOLUTIONS MARKETING TECHNOLOGY

  9. April 3, 2014 Communication Consulting As a Business Owner vs. Within an Organization Brittany Walters What’s New?

  10. April 3, 2014 Communication Consulting As a Business Owner vs. Within an Organization Brittany Walters Questions to Ask Yourself

  11. April 3, 2014 Communication Consulting As a Business Owner vs. Within an Organization Brittany Walters • To IDENTIFY areas of variation between communication consulting as a business owner and communication consulting within an organization • To ISOLATE one or two “new” variations or similarities between the two types of communication consulting • To RECOGNIZE the types of questions you might want to ask when considering a career in communication consulting

  12. April 3, 2014 Communication Consulting As a Business Owner vs. Within an Organization Brittany Walters Brittany Walters Communication Manager Essex National Securities Bwalters@ensinet.com (707) 205-5418

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