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Brian Robinson Scott Swearingen Kelly Clayton

Brian Robinson Scott Swearingen Kelly Clayton. Mission Statement. “G.I. Joe's goal is to provide it's customers with the best selection of sports, outdoors and automotive gear available at the best possible prices.”. History. Started in 1952 as an Army surplus store

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Brian Robinson Scott Swearingen Kelly Clayton

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  1. Brian Robinson Scott Swearingen Kelly Clayton

  2. Mission Statement • “G.I. Joe's goal is to provide it's customers with the best selection of sports, outdoors and automotive gear available at the best possible prices.”

  3. History • Started in 1952 as an Army surplus store • Founded by Edward M. Orkney in Portland, Oregon • Stores throughout Oregon and Washington • First item sold was an Army surplus mummy sleeping bag for $1.50 • “SEIZE THE WEEKEND!!!”

  4. Locations • Area locations include Albany, Salem, and Eugene • Statewide there are 13 total • 24 total stores nationwide

  5. Services • Fishing Guides • Bike Mechanics • Snowboard/Ski Shops, complete with full tune up services • Rentals • Racket Services • Automotive

  6. Strengths • Community Involvement • G.I. Joe’s Foundation • Online Shopping • Product Assortment/Availability • Events and Contests • Sidewalk Sale • Competitive Prices • Ticketmaster

  7. Weaknesses • Only in the Northwest • Employee Expertise • Large Stores, hard to find what you’re looking for

  8. Opportunities • Advertising • Expansion to the East • More promotions • Make more appealing to women • Employee Training • Internships?

  9. Threats • Big 5 Sporting Goods • Wal-Mart • Fred Meyer • Foot Locker • Small specialty shops • REI

  10. Sources • www.gijoes.com • www.google.com

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