100 likes | 258 Views
New Individual Capabilities. Daniel F. Jennings Ph.D., PE Andrew Rader Professor of Industrial Distribution Texas A&M University. Resources. Ability to Earn an Above Average Profit. Core Competences. Capabilities. [A Model of Competitive Advantage]. Core Competency.
E N D
New Individual Capabilities Daniel F. Jennings Ph.D., PE Andrew Rader Professor of Industrial Distribution Texas A&M University
Resources Ability to Earn an Above Average Profit Core Competences Capabilities [A Model of Competitive Advantage]
Core Competency [ What is a Core Competency? ] A special skill or knowledge that creates value
Must be difficult to Imitate Must be Unique Must Create Value Core Competency Must be Accessible to Wide Variety of Markets [Characteristics of Core Competency]
Tangible • Financial • Physical Intangible • Technology • Reputation • Culture • Brands • Skills/Knowledge • Capacities for • Communication • and Coordination • Motivation Human [ What are Resources? ]
Business Processes Routines [ What are Capabilities? ] Actions that firms engage in to accomplish some business purpose or objective A sequence of coordinated actions by individuals
[ Insights into Capabilities ] A hospital’s value in treating heart disease depends on its integration of capabilities pertaining to a Patient’s diagnosis, cardiovascular surgery. Pre- and post-operative care as well as its capabilities relating to a variety of administrative and support functions
McDonald’s (Ray Kroc) Starbucks (Howard Schultz) [ Recognizing Capabilities ]
Consider that capabilities are activities that create value for your firm Individually name five activities that add value to your firm List and explain these activities on Blackboard Vista threaded discussion Respond to the postings of three other individuals [ Assignment ]
Daniel F. Jennings, Ph.D., P.E. Texas A&M University 3367 TAMU College Station, TX 77843-3367 Phone: (979) 845-4984 Fax: (979) 845-4980 djennings@tamu.edu Thank you!