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inovacia da klasterebi , lokalizacia globalizaciis pirispir ( salonikis turistuli klasteris magaliTze )

globalizacia da localizacia. inovacia da klasterebi , lokalizacia globalizaciis pirispir ( salonikis turistuli klasteris magaliTze ). inovacia. dazverva. daviT darsaveliZe iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universitetis ekonomikisa da biznesis fakuletetis

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inovacia da klasterebi , lokalizacia globalizaciis pirispir ( salonikis turistuli klasteris magaliTze )

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  1. globalizacia da localizacia inovaciadaklasterebi, lokalizaciaglobalizaciispirispir(salonikisturistuliklasterismagaliTze) inovacia dazverva daviTdarsaveliZe iv. javaxiSvilissaxelobisTbilisissaxelmwifouniversitetis ekonomikisadabiznesisfakuletetis II kursisdoqtoranti saberZneTi xelmZRvaneli: sruli prof. s.gelaSvili Tbilisi 8 ivnisi, 2010 K kolokviumi

  2. prezentaciisstruqtura: • inovacia – ganviTarebisfaqtori (literaturismimoxilva) • inovaciisganmarteba • inovaciissammagispiralismodeli • klasteridakonkurenciisbriliantismodeli • inovaciurigaremo • salonikisturistuliklasteri • istoriisadakulturulimemkvidreobiszogadimimoxilva • steikholderebi – warmomadgenloba, damokidebulebadaTanamSromloba • sammagispiralisadabriliantismodelebi • sainformaciointeleqti – TanamSromlobisganviTarebissaSualeba 3. daskvnebidarekomendaciebi

  3. inovacia – ganmarteba “axali produqtisa Tu procesis, an arsebulis gaumjobesebis mizniT axali teqnologiebisa ideebisa da meTodebis komerciulad warmatebuli gamoyeneba. inovacia aris interaqtiuli swavlebis Sedegi, romelic xSirad gulisxmobs kompaniaze moqmedi garegani da Sinagani moqmedi faqtorebis CarTulobas. (evrokomisia DG XIII, 1996) inovaciaarisaxalida /Tuarsebulicodnisgamoyenebisaxleburikombinacia, raTaSeiqmnas an gaumjobesdes (1)produqti (2) warmoebisprocesi an (3) organizacia 1. inovacia – ganviTarebisfaqtori (literaturismimoxilva)

  4. inovaciis sammagi spiralis modeli saxelmwifo - industria - akademia (etzkoviCi 2000) Triple Helix model + sazogadoeba • sazogadoebis CarTulobis zrda iwvevs • mdgrad ganviTarebas • steikholderebis ufro meti wvlilis Setanas ganviTarebaSi • miRebul Sedegebze pasuxismgeblobis ganawilebas • Zlieri socialuri kapitalis ganviTarebas sammagispirali + sazogadoeba 1. inovacia – ganviTarebisfaqtori (literaturismimoxilva)

  5. klasterebisTeoriadakonkurenciisbriliantismodeli klasteri “ erTmaneTTan urTierTdakavSirebuli kompaniebisa da institutebis geografiuli koncentracia konkretul sferoSi” warmoadgens adgilobriv urTierTobebs, codnasa da motivaciaSi arsebul konkurentul upirtesobebs, rac naklebad SesaZloa konkurentma gaimeoros (porteri 1998) 1. inovacia – ganviTarebisfaqtori (literaturismimoxilva)

  6. inovaciurigaremourbanulteritoriebSi inovaciurigaremo garemosadacSesaZloainovacia, ganviTarebuliteqnologiebiTadakompetenciebiT, sadacviTardebavirtualurisamyarodroisadasivrceSiarsebuliwyvetisSesavsebad WWW daIT qselebzedafuZnebuliTanamSromlobissaSualebebi virtualuri informaciismarTvissaSualebebi sakomunikaciteqnologiebi realuriinteleqtualurigaremo realuri ganviTarebuliinstitucionaluri /Institutional intelligence/ ganviTarebulisazogadoebis / community Intelligence / 1. inovacia – ganviTarebisfaqtori (literaturismimoxilva)

  7. inovaciuriqalaqebi /Intelligent Cities/ inovaciuriqalaqebi aerTianebs unar-Cvevebs, instituciebsdavirtualursivrcesTanamSromlobisTvis xelsuwyobs axalicodnisSeqmnas (kvleva), informaciulinakadebis monitoring (inteleqti/intelligence), arsebulicodnisgavrceleba(teqnologiistransferi), codnisdanergva(inovacia), axaliaqtivobebisganviTarebadafuZnebulicodnaze(inkubacia), codnismarTvadistanciidan(el-mTavroba) (komninosi 2002, 2008, 2009). 1. inovacia – ganviTarebisfaqtori (literaturismimoxilva)

  8. 2. salonikisturistuliklasteri • monaxazi: • istoriisadakulturulimemkvidreobismciremimoxilva • sammagispiralidasTeiqholderebi - warmomadgenloba, damokidebulebadaTanamSromloba • konkurenciisbriliantismodeli • inovaciurigaremo – TanamSromlobisdainovaciisganviTarebissaSualeba saberZneTis respublika

  9. kvleviswyaroebida “svot” analizi • informaciismTavariwyaroebi: • interviuebiadgilobriviturizmissTeiqholderebTan • oficialuristatistika • sapromociomasalebi • samecnieroliteratura • dekarteskoordinatTasistemazewarmodgeniliqseluriTanamSromlobis“svot”analizi 2. salonikisturistuliklasteri

  10. mniSvnelovaniTariRebisalonikisistoriidan 2 (1). istoriisadakulturulimemkvidreobiszogadimimoxilva

  11. salonikiskulturulisanaxaobebi • galeriusis arka - 298-299 AD • rotunda - 306 AD • romauli forumi • wminda demetres taZari – IV saukune • wminda sofias taZari – VIII saukune • TeTri koSki – XVI saukune • mravali arqeologiuri adgilebi 2 (1). istoriisadakulturulimemkvidreobiszogadimimoxilva

  12. qalaqisaxlosmdebareturistuladmimzidveliadgilebi • pela – aleqsandredidisrezidencia • nausa – arsitotelesskola • olimposmTa – berZnulimiTologia • aTonismTa - “RvTismSoblisbaRi“ • meteora – kanionebzeagebulimonastrebi 2 (1). istoriisadakulturulimemkvidreobiszogadimimoxilva

  13. qalaqisfestivalebi • salonikis saerTaSoriso filmis festivali • filmis festivali • salonikis dokumenturi festivali • video cekvis festivali • qalaqis mfarveli wm. demeres saxelobis festivali (folklori, Teatraluri warmodgenebi, cekvebi, gamofenebi da sxva) • fotografiis saerTaSoriso festivali • Jaz festivali • evropis kulturuli dedaqalaqi, 1997 2 (1). istoriisadakulturulimemkvidreobiszogadimimoxilva

  14. steiqholdeebidaturistuliklasterissxvakomponentebi 2 (2). steiqholderebi – warmomadgenloba, damokidebulebadaTanamSromloba

  15. akademia aleqsandere makedonelis saxelobis teqnologiuri instituti turizmis dargSi ganaTlebisa da treiningis organizacia 1937 turizmis menejmentis fakulteti 1983 • rigiT meore saganmanaTleblo instituti turizmis dargSi • profesiuli swavleba, da sxva saxis treiningebi • turistuli gidebis skola • sakariero ofisi • saerTaSoriso organizaciebis wevri • mTavari saganmanaTleblo institucia turizmis dargSi • yvelaze Zlieri umaRlesi saganmanaTleblo instituti regionSi turizmis miamrTulebiT • bakalavriati, magistratura • saerTaSoriso gacvliTi studenturi programebi • saerTaSoriso organizaciebis wevri • umTavresi samecniero mkvlevari , kvlevis potenciali turizmis mimarTulebiT 2 (2). steiqholderebi – warmomadgenloba, damokidebulebadaTanamSromloba

  16. industria – kerZoseqtori lideris ararseboba Zlieri mxareebi susti maxareebi susti TanamSromloba yvela mTavari sTeiqholderis warmomadgenloba mcire da saSualo sawarmoebis didi ricxvi resursebis nakleboba biznesis dawyebisa da operirebis siadvile bazris arasakmarisi kvleva inovaciis mcire SesaZlebloba yvela saWiro infrastruqturis arseboba servisebis dabali standartebi autsorsingis mcire moTxovna turistuli informaciaze moTxovna sainformacio teqnologiebis susti gamoyeneba produqtiulobis gasazrdelad araerToblivi Zalisxmeva adgilobrivi turistuli produqti • ZiriTadadsezonuri /zafxuli/ • kulturuliproduqtimxoloddamatebiTia • saerTaSorisoRonisZiebebisaraefeqturadgamoyeneba 2 (2). steiqholderebi – warmomadgenloba, damokidebulebadaTanamSromloba

  17. midgoma - ganviTarebisSidafaqtorebi 2. salonikisturistuliklasteri– “svot”

  18. xelisufleba • umTavresifokusi: • kulturulimemkvidreobisSenarCunebadacentralizebilipromociispolitika • susutimaxareebi • adgilobrivituristuliproduqtisadaservisebisSeTavazeba • regionalurikulturuliproduqtisganviTarebisxelSewyoba • Llideroba – adgilobrivisteiqholderebisarasakmarisindoba • gaumjobesebassaWiroebs • turismispromociisinfrastruqturisxarisxi • turistulisainformaciocentri • vebsivrce/ portaliromelicyvelaturistulresursTavsmouyris • beWdva, publicisturimasalebidaa.S. • standartebidaxarisxisniSnebi • turistuliganaTleba • kavSiriindustrias, akademiasadaxelisuflebasSorisganviTarebiserTianipolitikisSesamuSaveblad 2 (2). steiqholderebi – warmomadgenloba, damokidebulebadaTanamSromloba

  19. midgoma – xelisuflebisganmarTuliservisebi 2. salonikisturistuliklasteri– “svot”

  20. sazogadoeba • turistebisadmi megobrulad ganwyobili • turistebis daxmareba • kargi maspinZeli • Rimili da saerTaSoriso enebis codna • Tavad turisti /maRali adgilobrivi moTxovna turistul produqtebze / • turistebisaTvis sasargeblo unarebi da codna • turizmis ganviTarebis politikaSi mcire CarTuloba • turistebis moTxovnilebebis Sesaxeb cnobadobis amaRlebis saWiroeba 2 (2). steiqholderebi – warmomadgenloba, damokidebulebadaTanamSromloba

  21. SesaZlebloba /Sansi/ • msoflio ekonomikuri krizisi – dro • qseluri TanamSromlobis gasaZliereblad • kulturul produqtze dafuZnebuli erTiani strategiis SesamuSaveblad • kulturuli produqtebis gasavitareblad • saerTo promociis kampaniis • mosamzadeblad • xelisufleba • kulturuli memkvidreobis SenarCunebaze fokusireba • adgilebis centralizebuli promociis politika • produqtiulobisa da inovaciis zrdis mastimulirebeli instrumentebi mcire raodenoba • turistuli sainformacio centrebis gaumjobesebis aucilebloba • yvela sTeiqholderebis aqtiuri CarTva • ganviTarebis startegiis SemuSavebasa da • promociis politikaSi salonikis turizmis klasteri • firmis strategiuli struqtura dakonkurencia • didi raodenobiTmciredasaSualosawarmoebi • Zlierikonkurencia adgilobrivi momxmareblebismosazidad (personaluri kavSirebi, fasiTkonkurencia) • mcire inovaciisunaridaproduqtiulobiszrdisaucilebloba • arasakmarisi resursebida dabali konkurentunarianoba • bazarze dakvirvebis da auTsorsingis dabali unari • mcire raodenobaZlieriadgilobrivadoperirebadikompaniaebisa • - salonikis rogorc daniSnulebis adgilispromociasazRvargareT , (ucxoelipartniorebi) • konkurencia ZlierkompaniebTan sazRvargareT • moTxovna • evropisqveynebismaRalimoTxovna • - zRvispirakurorotebi (mTavarisatyuara) • - kulturuliturizmi (damatebiTi) • adgilobrivsaerTaSorisoRonisZiebebzemciremoTxovna • maRaliadg. moTx. - berZnebiscxovr. stili • centralurimakedonia – 2007 • - turistebisgamaspinZlebiT me-5 adgilzesaberZneTisregionebsSoris • - jamSi 7, 15 milionituristi • - 60,423 gamoyenebadisawolidamaTiaTvisebis done mxolod 52,6 % • faqtorebi • adgilobriviresursebi • - udidesiistoriulidakulturulimemkvidreoba (religia, filosofia, miTologia) • ulamazesibunebrivipirobebi • festivalebidadRonisZiebebi • turistebisadmimegobruliganwyoba • turistebismisaRebadsaSualodonezeganvitarebuliinfrastruqtura • saganmanaTleblosistemisganaxlebisaucilebloba • brilianti - Tanxvedra • msgavsi inst. sustiTanamSromloba • industrias, xelisuflebasadaakademiasSorissustikooperacia • kompaniebisgaerTianebisnaklebiSesaZlebloba • adgilsadaturistulproduqtebispromociisdidisurvili • qseluriTanamSromlobisadaliderobisganviTarebisxelSewyobisinstrumentebisararseboba • saerTostrategiisadauwyvetipromociispolitikissaWiroeba • adgilobrivimosaxleobiscnobadobisamaRleba • damxmaredadakavSirebuliindustriebi • yvelasaxissatransportosaSualeba /metro?/ • gadatvirTulimoZraobadamouwesrigebeliparkireba • kargadganviTarebulikvebisinfrastruqtura • saSualodganviTarebulisavaWroinfrastruqt. • salonikissaerTaSorisosagamofenocentri • turistisTvissaWiroyvelaaucilebeliservisi (sakomunikacio, safinanso, samedicino, usafrTxoebisTusxva.) 2(3). briliantismodeli

  22. moTxovnasalonikisturistulbazarze RamisTeva sastumroebSi, sastumro tipis saxlebSi da kempingi centralur makedoniaSi 2007 wels ucxoelebisvizitikontinentebismixedviT 2007 wels centralur makedoniaSi ucxoel vizitorTa ricxvi satransporto saSualebebis mixedviT 2007 wels RamisTeva sastumroebSi, sastumro tipis saxlebSi da kempingi regionebis mixedviT 2007 wels (mln.) 2(3). briliantismodeli

  23. midgoma – qseluriTanamSromloba 2. salonikisturistuliklasteri– “svot”

  24. veb-sivrce -qseluriTanamSromlobisSesaZleblobebi akademia momxmarebeli vizitori/kompania xelisufleba kulturulimemkvidreoba SeTavazeba – turistuliproduqti industria servisebi sazogadoeba promociiskampania 2(4). Intelligence/ inovaciurigaremo – TanamSromlobisganviTarebissaSualeba

  25. veb-portali - biznesisxelSewyobadasargebeli industria akademia xelisufleba sazogadoeba teqnologiebzeTavlisdevnebadaR&D spec. turistulinformaciazewvdoma spec. turistulinformaciazewvdoma politikisgamWvirvaloba TeqnologiebzeTavlisdevnebada R&D warmatebismagaliTebi Tvalisdevneba/ CarTuloba sTeqholderebismoTxovnilebebzewvdoma TvaliadevnodamonawileobdestarategiuldagegmvaSi qseluriTanamSromlobisSesaZleblobebi sTeiqholderebisCarTulobastrategiuldagegmvaSi turizmisxelSewyobisunarebi TvaliadevnodamonawileobdestarategiuldagegmvaSi qseluriTanamSromlobiSesaZleblobebi qseluriTanamSromlobiSesaZleblobebi QseluriTanamSromloba, steiqholderebisfeedbeqistrategiulidagegmvisprocesze treiningebisadakonsultaciebisSeTavazeba treiningisa Ty konsultaciisSesaZlelobebi turimzmisganviTarebisxelSyobisSesaZleblobebi sakarieroofisebi informaciismarTvisteqnologiebi informaciismarTvisteqnologiebisganviTareba konsultaciebi, warmatebismagaliTebi 2(4). Intelligence/ inovaciurigaremo – TanamSromlobisganviTarebissaSualeba

  26. qseluriTanamSromlobisganviTarebisetapebi • turizmissTeiqholderebisadaproceisisliderisidentificireba • sTeiqholderebistanamSromlobisaucileblobiscnobadobisamaRlebadaliderismiReba • erToblivituristuliganviTarebisstrategiisSemuSaveba • erTobliviZaliTwarmoebulibazriskvleva • saerTaSorisosamiznebazrebzeturistuliproduqciiserToblivipromocia • servisismiwodebazeTvalismidevnebadafidbeqisanalizi • qalaqis, regionisturistuliproduqtebisganviTareba • startegiisganaxleba, bazarzetvalisdevneba, produqtisganvitarebisxelSewyobadapromocia mrgvali magida, dialogi saerTo strategiis momzadeba strategiis danergva da ganaxleba rekomendaciebi

  27. 3. daskvnebi • Zlieri turistuli klasteris ganviTarebis potenciali • sTeiqholderebis susuti TanamSromlobis unari • lideris identificirebisa da sazogadoebis CarTulobis moTxovna • saerTo ganviTarebis strategiis SemuSavebis aucilebloba • sainformacio teqnologiebis gamoyenebis udidesi mniSvneloba

  28. madlobayuradRebisaTvis daviTdarsaveliZe sakontaqtoinformacia: el-fosta: darsavelidze@gmail.com tel:+995 32 378 278 (ofisi) +995 77 15 82 25 (mob.) +995 99 43 88 97 (mob.) saloniki

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