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Advertising Major in BCommunications

Advertising Major in BCommunications . Jacki Krahmalov. iPADS IN CLASS ASSESSMENTS RETENTION. iPad in classroom. Challenge Teaching students the concept of ‘insight’, and how to reach it, using Chupa Chups and iPads Solution Mini focus groups x 4 students in tutorials.

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Advertising Major in BCommunications

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  1. AdvertisingMajor in BCommunications • Jacki Krahmalov

  2. iPADS IN CLASS ASSESSMENTS RETENTION iPad in classroom • Challenge • Teaching students the concept of ‘insight’, and how to reach it, using Chupa Chups and iPads • Solution • Mini focus groups x 4 students in tutorials. • Each group has ‘target consumer’, two interrogators, and a recorder (filming group using iPad) • Objective: find out ‘why’ consumer really loves Chupa Chups….get to the ‘insight’. • Method: Hold focus group (some prompts provided), then review footage and report back to class • Pros • Student enthusiasm++ • Stimulates discussion (and it’s fun) • Novel approach, most seem to grasp ‘insight’ • Cons • None Jacki Krahmalov

  3. iPADS IN CLASS ASSESSMENTS RETENTION iPad in classroom • Challenge • Some important content is difficult to teach, may be perceived as ‘dry’ (eg Spam Act 2003) • Solution • Lecture followed by iPad recap in tutorial - using Nearpod (real-time interactive polling App) • Pros • Student enthusiasm++ in voting • Stimulates discussion (and it’s fun) • Works on iPhone and older iPads • Cons • Disappointment for those who could not connect Jacki Krahmalov

  4. iPADS IN CLASS ASSESSMENTSRETENTION iPad for assessment • Challenge • Introducing themselves, expressing opinion using iPad • Solution • 15sec video of themselves (TVC length), filmed on iPad, uploaded to tutorial group blog on vUWS - 5% • Pros • Encourages students to use iPad • Forces them to express opinion to camera in TVC time • ‘Meet’ other students in tutorial group • Cons • 5% couldn‘t follow instructions (but lots of techie students helped on Discussion Board) • 3rd years without iPad (told to use laptop/iPhone) • Some vid formats only viewable in Safari or Chrome Jacki Krahmalov

  5. iPADS IN CLASS ASSESSMENTSRETENTION OnlineQuizzes • Challenge • Lecture attendance, not reading texts (no exams) • Solution • 10 x Online Quizzes in vUWS - 20% • 10 questions each quiz (multiple choice, fill in blank, T/F) • Answers from readings & lecture • Pros • Encourages students to read text & attend/review lectures • Provides students with instant feedback • Marks go into online gradebook automatically • Cons • Sharing of answers (later randomised, more questions) Jacki Krahmalov

  6. iPADS IN CLASS ASSESSMENTS RETENTION Group blogs • Challenge • All Advertising Units involve Team work – need a better way to teach and assess collaboration (as per Industry), minimise group implosions, and provide facility for peer review • Solution • Group blog for each Team on vUWS, individual assessment 10%. • Explained collaboration at Tutorial, showed how to use the vUWS Blog, suggested collaboration tools: Google docs, images, vids, schedule etc Jacki Krahmalov

  7. iPADS IN CLASS ASSESSMENTS RETENTION Jacki Krahmalov

  8. iPADS IN CLASS ASSESSMENTS RETENTION Group blogs(comments from survey) • Pros • Shows proof of who is contributing what • Easy to upload all kinds of files (unlike FB) • Away from Social Media (and its distractions) • Felt more professional than FB • All ideas are in the one spot • Cons • No notifications, no way of knowing if someone has posted, and easy to forget to blog • Clunky, cumbersome interface • Non user-friendly interface • Seemed more intimidating than FB, and FB is linked to our phones and iPad Jacki Krahmalov

  9. iPADS IN CLASS ASSESSMENTS RETENTION Group blogs • Next steps • Find and test out Apps/Sites that mimic Advertising Industry project management • Must be free, easy to use • Must include real time notifications • Must allow uploading of different file types, • sufficient GB • - Must include milestones • Must work on iPad (and desktop/laptop) Jacki Krahmalov

  10. iPADS IN CLASS ASSESSMENTSRETENTION • Challenge • Maximise retention of 1st Years in Advertising Major • Provide real evidence of job opportunities • Solution • Video of testimonials/interviews created on iPad • (Blended Learning Unit courses: • Basic Video Shooting Principles & Production Techniques using your iPad; • Basic Video Editing Principles using iMovie.) Advertising@ UWS Jacki Krahmalov

  11. iPADS IN CLASS ASSESSMENTS RETENTION https://www.youtube.com/watch?v=ZiHwAf0xsS4 Jacki Krahmalov

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