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The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development,

The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development. Christer Gustafsson Director Regional Museums of Halland and Heritage Halland April 3, 2009 Hotel Saga, Stanford Reykjavik.

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The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development,

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  1. The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development Christer Gustafsson Director Regional Museums of Halland and Heritage Halland April 3, 2009 Hotel Saga, Stanford Reykjavik The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  2. The Halland Model The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  3. The Halland Model • Annual budget 1992 • Regional heritage sector € 6.000 • 10 trained craftsmen The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  4. The Halland Model • Save the jobs • Save the craftsmanship • Save the buildings • New use for the improved premises The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  5. The Halland Model Construction industry Labour Market Board Historic Environment sector The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  6. The Halland Model • The Swedish Construction Federation • The Swedish Building Workers´ Union • County Labour Market Board • County Administrative Board • Regional Museums of Halland Trading Zone: Building Conservation and Regional Sustainable Development, Christer Gustafsson Reyjkavil April 3, 2009

  7. The Halland Model Volume in Construction industry Prosperity times compared to recession The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  8. The Halland Model Volume in Construction industry With the Halland Model The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  9. The Halland Model The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  10. The 12 factors to growth (Pier Luigi Sacco) Quality - cultural supply - production of knowledge - local governance Development - local talent - local entrepreneurship Attraction - external talent - external firms/investment Networking - Internal - External Management of social criticialities Capability buidling of the local community Local community involvement (LCI) Trading Zone: Building Conservation and Regional Sustainable Development, Christer Gustafsson Reyjkavil April 3, 2009

  11. Regional innovation system Sustainable development Surveys Labour Market Policy Conser- vation and resto- ration New activity in improved premises Cultural Heritage Trading Zone Tourism Training and education etc. etc. Trading Zone: Building Conservation and Regional Sustainable Development, Christer Gustafsson Reyjkavil April 3, 2009

  12. Trading Zone - The Halland Model • Criteria for selection • Historic buildings • New function • No disturbance on the regular market • No “push away – effects” • Challenging craftsmanship • Employment guaranteed The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  13. How it works on site The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  14. The Halland Model Results • 1.100 construction workers= 1/3 of the labour force • 235 new jobs created • 90 historic buildings at risk Trading Zone: Building Conservation and Regional Sustainable Development, Christer Gustafsson Reyjkavil April 3, 2009

  15. The Halland Model Costs Labour Market Board € 40 million Historic environment sector € 5 million Owners € 5 million The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  16. Halland Model Trading Zone: Building Conservation and Regional Sustainable Development, Christer Gustafsson Reyjkavil April 3, 2009

  17. The Halland Model • Activities in the improved premises • Artist’s village • Museums • Galleries • craftsmanship • Culture industry • Creative industry • etc Trading Zone: Building Conservation and Regional Sustainable Development, Christer Gustafsson Reyjkavil April 3, 2009

  18. The Halland Model The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  19. The Halland Model The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  20. Baltic Sea Region • Development through conservation • Stabilization • Combat outmigration • Regional cooperation The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  21. Baltic Sea Region • Development through conservation • Stabilization • Combat outmigration • Regional cooperation • Sustainable development • Regional growth • Increased competitiveness • Strengthening democracy The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  22. Balcon project • To make decision-makers aware of the importance of community impact of investments in conservation projects, involving aspects of sustainable development – with especial attention to economic growth. • That representatives of cultural heritage sector themselves had to realize their role and importance for the society at large, in particular considering sustainable development. The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  23. Lodz • 250 million € investment Trading Zone: Building Conservation and Regional Sustainable Development, Christer Gustafsson Reyjkavil April 3, 2009

  24. Icelandproject? • What to do first? • Set up a team • Education and training of • Decision-makers • Policy-makers • Stake-holders • End-users • Map historic buildings at risk • Map culture, culture industry and creative industry • Selection of objects and projects The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  25. Thank you for your attention Christer Gustafsson + 46 705 25 54 78 christer.gustafsson@kulturmiljohalland.se Trading Zone: Building Conservation and Regional Sustainable Development, Christer Gustafsson Reyjkavil April 3, 2009

  26. The Halland Model • Values • Resources • Needs • Threats and possibilities The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  27. Trading Zone • Historic environment sector – Labour Market Policy • Working places with no push-away effects • Time • Reduced unemployment • Funding • Experience and networks • Higher quality in conservation The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  28. Trading Zone • Historic environment sector – Construction Industry • Increased volume of construction • Trainee posts • Impact on private sector • Employment and apprenticeship • Experience • Knowledge The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  29. Trading Zone • Construction Industry – Labour Market Policy • Guarantees and insurance • Impact on the whole trade and industry • Network of employers • Training of a new generation • Financing of training programmes and relief jobs • Networks of decision-makers The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  30. Trading Zones - The Halland Model • 1. Strategic decisions made at the regional level, • the selection of conservation objects • priority to realisations • based on the need for ventures regarding labour market policy aspects such as: • where in the region unemployment struck hardest at the moment, • which categories of labour • when the measures could be realised. • which kind of craftsmanship or other skills required support. • 2. Conservation decisions made within each conservation project. The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

  31. Return on heritage investments for various investors Investor Stake Return Labour market sector Funding Employment Training programmes New jobs Contacts Trained labour Knowledge Fundings in return Cultural heritage sector Funding Saved building Knowledge Conserved building Craftsmanship Construction industry Enterprises Trained labour Network Engaged companies Experience Property owner Building Saved building Funding Increased selling price Investments in other objects Purchaser Purchase sum Investments in conservation and maintenance International conference centre Additional conserved buildings Region Regional development Increased commerce Increased attractiveness The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

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