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5.4 Strategic marketing: ACTIVE LISTENING (BA, p 64)

5.4 Strategic marketing: ACTIVE LISTENING (BA, p 64). Pls, discuss in groups of 3-4 :. 1 Why does communication sometimes break down? Brainstorm a list of reasons. 2 What percentage of what we communicate do you think is transmitted by a) words b) tone of voice c) body language?

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5.4 Strategic marketing: ACTIVE LISTENING (BA, p 64)

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  1. 5.4 Strategic marketing:ACTIVE LISTENING (BA, p 64)

  2. Pls, discuss in groups of 3-4: 1 Why does communication sometimes break down? Brainstorm a list of reasons. 2 What percentage of what we communicate do you think is transmitted bya) wordsb) tone of voicec) body language? 3 Think of some examples of good communicators. What do they have in common?

  3. Ideas to consider: 1 lang. difficulties, accent, dialect, vocabulary, inaudible speech, unreceptive listener, distracted listener, listener interrupts too much, prejudice, wrong expectations etc. 2 a) words 7% b) tone 38% & c) body language 55% (The Skilled Helper, 1975) • - a, b and c = coherent and consistent- good eye contact, clear, loud enough voice- questions and interruptions respected and listened to actively

  4. Reading,BA p 64 2 Vocabulary 1 a barrage of options 2 to elicit views 3 one’s convictions 4 a trap A a stratagem for catching or tricking an unwary person B to call forth, draw out, or provoke (e.g. a reaction, a response) C a fixed or firm belief D an overwhelming, concentrated outpouring, as of words (e.g. a barrage of criticism)

  5. Reading,BA p 64 2 Vocabulary 1D a barrage of options 2 B to elicit views 3 C one’s convictions 4 A a trap A a stratagem for catching or tricking an unwary person B to call forth, draw out, or provoke (e.g. a reaction, a response) C a fixed or firm belief D an overwhelming, concentrated outpouring, as of words (e.g. a barrage of criticism) READING – read & fill in with the words from the box

  6. Reading,BA p 64 2 Vocabulary 1D a barrage of options 2B to elicit views 3C one’s convictions 4A a trap A a stratagem for catching or tricking an unwary person B to call forth, draw out, or provoke (e.g. a reaction, a response) C a fixed or firm belief D an overwhelming, concentrated outpouring, as of words (e.g. a barrage of criticism) 3 Match sample questions with the question types in 2

  7. 4 Simulation – get in groups of 3 You: market researchers Business: online store selling books, music and software Task: interview customers to find out what new goods and services they might be willing to pay for PREPARE a set of questions to ask Split up and interview a person from another group!

  8. 5 Brainstorming (work with a partner) Brainstorm examples of signals that you are not listening (body language) Repeat interviews (interviewer : customer). Interviewer – ask the questions Customer – do your best to share your ideas Interviewer – pretend you are not listening

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