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International Congress and Convention Association. ALL ABOUT ICCA! Marianne Korten 11 th ICCRM Sevilla, Spain 7-9 July 2005. iccaworld.com. Content. Introduction Opportunities : Business Education Networking Promotion The ICCRM: 1. Benefits 2. Structure. iccaworld.com.
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International Congress and Convention Association ALL ABOUT ICCA! Marianne Korten 11th ICCRM Sevilla, Spain 7-9 July 2005 iccaworld.com
Content • Introduction • Opportunities : • Business • Education • Networking • Promotion • The ICCRM: • 1. Benefits • 2. Structure iccaworld.com
1. Introduction • What is ICCA? • International Congress & Convention Association • Founded in 1963. • World’s leading organisation representing suppliers • to the global meetings and events market. • Membership of almost 700 companies in 80 countries • A unique network of meeting professionals with • the common aim of maximising business opportunities • and raising standards. iccaworld.com
1. Introduction Mission Statement "ICCA is the global community for the meetings industry, enabling its members to generate and maintain significant competitive advantage." iccaworld.com
1. Introduction • ICCA's working philosophy • "Fast, simple, needs-based, flexible." • ICCA is committed to providing business advantages • for all its members: • Minimal bureaucracy. • Anticipation of market threats & opportunities. • Listening to the real, individual needs • of members. iccaworld.com
1. Introduction Global membership and service ICCA Head Office: Amsterdam, The Netherlands Asia Pacific Office: Kuala Lumpur, Malaysia Latin America Office: Montevideo, Uruguay North America Office: New Jersey, USA In total: 30 staff worldwide. iccaworld.com
1. Introduction ICCA covers all supplier segments to the international meetings industry A - Travel agents/DMC's B - Airlines & Alliances C - Professional Congress Organisers (PCO's) D – Convention & Visitors Bureaux and Tourist Boards E - Meeting Information & Technical Specialists F - Meetings Hotels G - Congress, Convention & Exhibition Centres Each category has an elected seat on the ICCA Board of Directors iccaworld.com
ICCA Board of Directors Mr. Christian Mutschlechner President Austria Mr. Leigh Harry1st Vice PresidentAustralia Mr. Lars Christensen2nd Vice President Denmark Mr. Eduardo Sanovicz3rd Vice President Brazil Ms. Tuula LindbergImmediate Past President Finland Mr. Fernando BetanzosMember Mexico Ms. Margarete GamaufMember Austria Mr. Jurriaen SleijsterMemberSwitzerland Mrs. Anne Wallin RodvenMemberNorway Mr. Lutz VogtMemberGermany Mr. Tom HultonMemberUnited Kingdom Mr. Arnaldo NardoneMemberUruguay Mr. Martin SirkChief Executive OfficerThe Netherlands Board of Directors iccaworld.com
1. Introduction • Focus on business • Leading data source international association meetings market. • ICCA Intelligence • Face-to-face client contact. • IMEX & EIBTM other tradeshows. • Client-supplier workshops iccaworld.com
Content • Introduction • Opportunities : • Business • Education • Networking • Promotion • The ICCRM: • 1. Benefits • 2. Structure iccaworld.com
2. Opportunities How can ICCA lead you to more business? • 1. Business Opportunities • 2. Education • 3. Networking • 4. Joint Promotion
2. Opportunities • 2.1. Business Opportunities • ICCA assists members in identifying business • leads and opening communication with potential clients: • ICCA Data • Associations Database Online • Corporate Database Online • Hot Leads • Key Contacts • Meetings Statistics iccaworld.com
2. Opportunities How can ICCA lead you to more business? • 1. Business Opportunities • 2. Education • 3. Networking • 4. Joint Promotion iccaworld.com
2. Opportunities • 2.2. Education • Focus on business oriented education, with both • peer-to-peer and outside expert input: • ICCA Congress (high level strategic and marketing/sales) • ICCRM (Europe, Regional: other continents). • ICCA Data workshops • Association Expert Seminar • CMP, Le Cordon Blue • Forum For Young Professionals • And….. iccaworld.com
2. Opportunities 2.2. Education ICCA General Assembly & Congress & Exhibition ICCA's most important annual event: 2004 Cape Town, South Africa 2005 Montevideo, Uruguay 2006 Rhodes, Greece 2007 Asia 2008 Americas 2009 Europe iccaworld.com
2. Opportunities How can ICCA lead you to more business? • 1. Business Opportunities • 2. Education • 3. Networking • 4. Joint Promotion
2. Opportunities • 2.3. Networking • High level networking on a global scale. • Client Supplier Business Workshops: sharing expertise and experience and business leads • Business Exchange: a unique model amongst international associations in our industry. • Members Update (Online) • ICCA’s monthly newsletter keeping you in touch with the Association and its members iccaworld.com
2. Oportunities How can ICCA lead you to more business? • 1. Business Opportunities • 2. Education • 3. Networking • 4. Joint Promotion
2. Opportunities • 2.4. Promotion • Quality benchmark. • Clients contact though events. • Membership Directory. • ICCA Intelligence. • Industry Tradeshows. • Sponsorship opportunities. iccaworld.com
Content • Introduction • Opportunities : • Business • Education • Networking • Promotion • The ICCRM: • 1. Benefits • 2. Structure iccaworld.com
The ICCRM • 3.1. Benefits • Collect valuable sales leads. • Meet clients. • Learn all about ICCA DATA products and the Internet. • Be educated on many marketing & research related topics. • Exchange research/marketing specialist questions and ideas. • Create your own network of colleagues. iccaworld.com
3.2. ICCRM Structure • Thursday 7 July: • ICCA Data Workshop • Speakers: ICCA DATA Researchers, • ICCA, Amsterdam Head Office. • Welcome Reception iccaworld.com
3.2. ICCRM Structure Friday 8 July: • Plenary: All About ICCA! Speaker: Marianne Korten • Plenary: Getting delegates to spend more time & money at the conference destination. • Speaker: Rob Davidson, Senior Lecturer, University of Westminster, UK • Parallel session 1: • Update on Association Market & Trends. • Speaker: Enrico Zuffi, Conf. Marketing Manager, Geneva Convention Bureau, Switzerland. • Parallel session 2: • Update on database research & marketing technology. • Speaker 1: Mathijs Vleeming, Marketing Developer, ICCA HO • Speaker 2: Mijke Smit, Market Analyst, Netherlands • Board of Tourism & Conventions. iccaworld.com
3.2. ICCRM Structure Friday 8 July Continued: • Plenary: Business Exchange • Moderator: Marianne Korten • Parallel session 3: • Winning Business through Building Alliances with Suppliers • Speaker: Edyta Malek, Conference Sales Manager, Warsaw Destination Alliance, Poland. • Parallel session 4: • Winning Business through Ambassador Programmes. • Speaker: Carolina García Suárez, Congress Office Coordinator, • Sociedad M. Turismo de Gijón, Spain. • RESEARCHERS DINNER !!! iccaworld.com
3.2. ICCRM Structure Saturday 9 July. • Plenary session: • Client Supplier Communication • Panel: • - Luc Hendrickx, Executive Director, International • Diabetes Federation, Belgium. • - Michele Sanvictores, MCI (INCON Group), Belgium • - Idoia Rodés-Torróntegui, Director of Conferences, • International Society of Nephrology, Belgium • Moderator: Marianne Korten iccaworld.com
3.2. ICCRM Structure Saturday 9 July Continued: • Parallel session 5: • Working with an Association Management Company • Speakers: • - Michele Sanvictores, MCI (INCON Group), Belgium • - Idoia Rodés-Torróntegui, Director of Conferences, • International Society of Nephrology, Belgium • Parallel session 6: • Working with Healthcare Association Clients. • Speaker: Luc Hendrickx, Executive Director, International • Diabetes Federation, Belgium. iccaworld.com
3.2. ICCRM Structure Saturday 9 July Continued: • Parallel session 7: • Bid Processes & Techniques • Speakers: • - Ulrike Jacobsen, Deputy Director, Vienna Convention Bureau, Austria • - Sue Etherington, International Sales Manager, Queen • Elizabeth II Conference Centre, UK • Parallel session 8: • Destination Marketing Strategies • Speaker: John Swarbrooke, Prinicipal Lecturer in Tourism • Management, Sheffield Hallam University, UK iccaworld.com
3.2. ICCRM Structure Saturday 9 July cont. • Plenary session: • Moderator: Marianne Korten • RESEARCH TREASURE HUNT • Keep track of your ideas by using • the ICCRM Ammunition Kit !!! • PRIZES TO WIN !!! • CLOSING & FAREWELL PARTY iccaworld.com
ICCA's working philosophy "ICCA is an enabler“ We cannot "give" business to members, but we can provide the means and the opportunities to win business. Active members who use all of ICCA's services have most to gain. iccaworld.com
ICCA Head Office staff welcoming you to the ICCRM: Meet the ICCA DATA Researchers: Dennis Jelle Sebastian Donatella Marco Manager Willy Paula Ronaldo AND: ENJOY !!! Marianne Education & Training Mathijs Marketing Developer Mieke Project Manager Events iccaworld.com