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The Key Chain Locator responds to a two-tone whistle sequence with various tones. ... with businesses anywhere from automobile dealers to electronic businesses. ...
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Slide 1:SolGood Inc. Team Members Steve Ciaravino Michael Suttlar Jared Seal Alan Landrith
Slide 2:Business Description
SolGood Inc. specializes in time management devices and personal safety equipment. The Key Chain Locator is a small, portable device for a key ring. The Key Chain Locator responds to a two-tone whistle sequence with various tones.
Slide 3:Design Block Diagram
Mic Amp PLL Comparator PIC Buzzer
Slide 4:Research and Development
Slide 5:Phase-Locked Loop Performance
Error Voltage = VE = V(input) V(reference) The error voltage to the VCO increases until the input signal and the reference signal match. The VCO produces a DC output voltage indicative of the input signal. The polarity of the error voltage dictates whether the VCO output increases or decreases.
Slide 6:Band Pass Filter Using PLL
Slide 7:Product Description
Lightweight, durable, and portable device Can be integrated into the keyless entry systems available for most automobiles. Only responds to two preset tones Deactivated at the press of a button or by an automatic cutoff. Device has a maximum range of over 30 feet Designed to block unwanted noise signals
Slide 8:Management
CEO - Steve Ciaravino BSEE, Mississippi State University Entrepreneur Certificate Proficient in development and distribution of commercial products Chief Engineer - Jared Seal BSEE, Mississippi State University Leadership skills Mastery of hardware development. Embedded systems Digital system design Signal processing Control systems
Slide 9:Marketing
Competitive Advantage Unparalleled accuracy and cost efficiency Target Market - Anyone with keys Expected Market Share - The companys competitive advantage will contribute to growth in the current market share Advertising Methods - Television, Internet, radio broadcasting, and brochure advertisement Television promotions will alert a wider base of consumers to the emergence of product while the internet accessibility will be essential in securing potential E-commerce. The combined efforts of the aforementioned media will efficiently promote the key chain locator to the masses. Television promotions will alert a wider base of consumers to the emergence of product while the internet accessibility will be essential in securing potential E-commerce. The combined efforts of the aforementioned media will efficiently promote the key chain locator to the masses.
Slide 10:Website
Slide 11:Location
Located in Newville Size 6000ft2 Cost $2000/mo Utilities - $500/mo
Slide 12:Parts Cost
Final Parts Cost Resistors(16) $0.10 Capacitors(4) $0.16 Buzzer $0.44 Lm324 $0.12 Microphone $0.69 CD4046 $0.48 Transistors(2) $0.18 Lm339 $0.11 PIC $1.22 Total $3.50
Slide 13:Breakeven Analysis
Break Even - estimated fixed costs of $32,916.67 per month Must sell 1,531 units to break even. SolGood Inc. projects to sell over 3,000 the first month.
Slide 14:Projected Five-Year Plan
Net profit is expected to reach $465,000 after year one and $507,800 in year three. Net Profit/Sales will improve from 46.5% to 41.97% due to increased sales.
Slide 15:Milestones
Each row tracks the specific activities and strategies. The beginning and end of each activity is noted on the table.
Slide 16:Harvest Strategy
SolGood Inc. predicts that after two years the company will be a very profitable business. At the start of the third year, SolGood Inc. plan to expand a part of the company. The company plans to expand with television companies. SolGood Inc. plans to get contracts with businesses anywhere from automobile dealers to electronic businesses. SolGood Inc. plans to expand its ventures to location devices for television remotes, personal electronic devices, and school children.
Slide 17:Questions?