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Learn from Ed Coleman's humorous yet insightful top ten rules for delivering a subpar presentation, including tips like coming late, using excessive typography, and more unconventional advice. Find out why breaking presentation norms might actually help you stand out.
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The Craft of Scientific PresentationsBy Michael Alley Ed Coleman July 5, RET 2007
Ed’s Top ten rules for a bad presentation By: Ed Coleman, Julian HS For: RET Fellows Prof. Andreas A. Linninger, Director Kedar Kulkarni
Ed’s Top Ten • Murphy’s law is superstition • Come fashionably late • Don’t practice • Tell don’t show • Show a movie • Make it long • Make a puzzle • Love the rainbow • Shout • Be creative
#10 Be creative
The Font Typography Typography TypographyTypography TypographyTypography Typography
Book Recommendations Typestyle Example Arial A body in motion will remain in motion Arial Narrow A body in motion will remain in motion Comic Sans MS A body in motion will remain in motion * Use bold face
Type Size Size Use 28 Points Head lines of slides 24 points Primary type for body of slides 18 points Secondary type for body of slides 14 points Reference listings and logos
#9 SHOUT
Use Capitals TYPE SET IN ALL CAPITALS IS READ SLOWLY BECAUSE EVERY LETTER MUST BE READ Type set in lowercase is read more quickly because words can be recognized by their shapes
#8 Love the rainbow
Color How does this feel?
More Color • Is this any better?
My Recommendations • Use the colors of your school or favorite team • Don’t use warm colors • Use any background color you wish
#7 Make a puzzle
My Layout • Use a lot of detail • Use more than two lines of text • Use bullets, lots of them
More Layout • Use illogical arrangements of information • Use sentence headlines to state purpose • Show images that support headlines
#6 Make it long
My Suggestions • List should be more than four items • Don’t consider grouping like items
# 5 Show a movie
Animation • Let your words fly • Use sounds or other tricks
#4 Tell don’t show
Book Recommendations • Well- designed presentations • Have title slide • Mapping slide • First slide for each section • Conclusion slide • Slides should show key results
#3 Don’t Practice
#2 Come fashionably late
Book Recommendations • Rehearse your presentation before the presentation. • Arrive early to the presentation • Check that the equipment works • Account for the worst and, if possible, have a back-up plan
#1 Murphy’s Law is just superstition
Why Use Slides? • The audience remembers • 10% of what is said • 20% of what is on the slide • 50% of details on well designed slides • The brain processes visual information 400,000 times faster than text
Ed’s Top Ten • Murphy’s law is superstition • Come fashionably late • Don’t practice • Tell don’t show • Show a movie • Make it long • Make a puzzle • Love the rainbow • Shout • Be creative