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Section 1 Compulsory general case question Use examples from Cases Section 2

MT301 Exam Structure. Section 1 Compulsory general case question Use examples from Cases Section 2 Theory - do 2 questions out of 4 Use examples from lectures, cases, etc All Questions carry equal marks.

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Section 1 Compulsory general case question Use examples from Cases Section 2

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  1. MT301 Exam Structure Section 1 Compulsory general case question Use examples from Cases Section 2 Theory - do 2 questions out of 4 Use examples from lectures, cases, etc All Questions carry equal marks

  2. MT301 Revision NotesThese notes review the main areas covered in this course but should be studied in conjunction with the prescribed text, lecture and case discussion notes. • Ch 1 & 2 The Strategic Management Process • 5 tasks of SMgt - issues important at the different stages • SMgt as process rather than event • Factors that shape a company’s strategy

  3. Ch 3 Industry & Competitive Analysis • Thinking strategically about industry & competitive conditions • What are the dominant ec. chars of the industry? • What is competition like and how strong are each of the 5 forces? • What are the drivers of change in the industry & what impact? • What companies are in the strongest/weakest positions in industry? • What key factors will determine competitive success in the ind env? • Is this an attractive industry and what are prospects of profitability? • Ch 4 Evaluating Co. Resources & Competitive Capabilities • How well is current strategy working? • What are the company’s resource SWOT? • Are the company’s costs competitive with rivals? - SCA/Vchain • How strong is the company’s competitive position? - CSA

  4. Ch 5 Strategy & Competitive Advantage • Porter’s model of 5 generic competitive strategies • Vertical integration/de-integration - advantages/disadvantages • Cooperative, Offensive & Defensive strategies & comp. advantage • First mover advantage & disadvantage Ch 6 Strategies for Competing in Globalizing Markets Strategies for entering international mkts - licensing, export, JVs & alliances. Profit sanctuaries & cross subsidisation. Global v. multi-country strategies.

  5. Ch 7 New Business Models and Strategies for the Internet Econ. Supply side of internet economy. Implications of e-commerce env for strategy & organisations. E-commerce business models & strategies. Key success factors in e-commerce. Ch 8 Matching Strategy to Ind & Co. Situations • Characteristics of the different types of industry & implications • for strategy - emerging, high velocity, maturing, stagnant/declining, • fragmented. Strategies for industry leaders, runners up, • weak businesses

  6. Ch 9 & 10 Evaluating Strategy & C. Advan in Diversified Co. When to diversify. Ways to diversify - acq/startup/J. Strategies - related/un/combo - advan/dis. Pfolio mgt - divest/turnaround /retrench/restruct - balance & flows. Nb of Composition & Coordination. Evaluating attractiveness, comp strength, strategic & resource fit. 9 cell matrix, resource allocation/direction • Ch 11, 12 & 13 Implementing Strategy • Understanding wide range of issues involved/affected by imp. & • how to improve the imp. process • Nb of strategy-supportive leadership; capabilities; structure; • budget; policies/procedures; best practice/kaizen; support systems • ;reward systems; culture & ethics • Ongoing iterative process that in conjunction with good strat • formulation can be source of competitive advantage

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