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ACS 205

ACS 205. LANGUAGE LEADER / INTERMEDIATE. UNIT 5 : ADVERTISING. Can you guess the names of the companies ?. 1. 3. DAEWOO. 2. WELLA. ADIDAS. 6. 4. 5. AUDI. STARBUCKS. 7. 8. KODAK. 9. PIZZA HUT. LG. BMW. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?.

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ACS 205

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  1. ACS 205 LANGUAGE LEADER / INTERMEDIATE

  2. UNIT 5 : ADVERTISING Can youguessthenames of thecompanies ? 1 3 DAEWOO 2 WELLA ADIDAS 6 4 5 AUDI STARBUCKS 7 8 KODAK 9 PIZZA HUT LG BMW

  3. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? “Many a smallthing has beenmadelargebytherightkind of advertising. “ Mark Twain , US writerandhumorist Haveyou ever boughtsomethingjustbecause of an advert ? When ? Think of a memorableadvert. Describe it Haveanyadvertsimpressedyou ? Whichone(s)? Why ?

  4. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ?

  5. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • AttentionGrabbing • (adj) • Attractingyourattentionbecause it is easilyremembered.

  6. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • Catchy (adj) • Easytoremember

  7. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • Eye-catching (adj) • Verynoticable

  8. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • Shocking (adj) • Verybad, upsetting

  9. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? Persuasive (adj) 1. Abletomakepeople do orbelievesomething

  10. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • Witty (adj) • Funnyandclever .

  11. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • Dull (adj) • Not interestingorexciting.

  12. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • Exotic (adj) • Unusualandexcitingbecause it comesfrom a distantcountry.

  13. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? Look at thetext on page 48 and do theexercises 2a, 2b & 3.

  14. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • Commercial (n) • Advertisement on TV orradio.

  15. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • Promote (v. ) • Totrytosell a product, e.g. byspecialadvertising.

  16. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • Misleading (adj) • Givingthewrong idea orimpression.

  17. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? • Endorse (v) • To say publiclythatyousupportorapprove of something.

  18. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? Now, please do theexercises 4 and 5.

  19. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? Listen tothethreepeopletalkingand do theexercises.

  20. UNIT 5.1 : WHAT MAKES A GOOD ADVERT ? Workwith a partner todiscusssomephotosforuse in adverts. Do theexercises 7a & 7b.

  21. UNIT 5.2: WAYS OF ADVERTISING DISCUSSION Whatways of advertising do youthinkpeopleusedbeforepaperwasinvented ? Whatarethemostcommonways of advertisingproductsandservices ?

  22. UNIT 5.2: WAYS OF ADVERTISING Readthearticle on page 50 and do theexercises 2a & 2b & 2c. 3. Findwordsandphrases in thetextthatmeanthefollowing.

  23. UNIT 5.2: WAYS OF ADVERTISING VOCABULARY Passingmessagesfromonepersontoanotherorally Word-of-mouth

  24. UNIT 5.2: WAYS OF ADVERTISING A largenoticeorpicturetoadvertisesomething Poster

  25. UNIT 5.2: WAYS OF ADVERTISING A colourfulimage on stone Wallorrockpainting

  26. UNIT 5.2: WAYS OF ADVERTISING Smallnoticesandadvertisements Handbills

  27. UNIT 5.2: WAYS OF ADVERTISING A smalladvert in a newspaperto buy orsellsomething Classifiedads

  28. UNIT 5.2: WAYS OF ADVERTISING Buyinggoodsfrom a companythatsendsthemby post Mail order

  29. UNIT 5.2: WAYS OF ADVERTISING Advertising a productbyputting it in a film or a televisionprogramme ProductPlacement

  30. UNIT 5.2: WAYS OF ADVERTISING Use of a productbywell-knownpersonwhosaystheylike it Endorsement

  31. UNIT 5.2: WAYS OF ADVERTISING Listen totheconversationsandcompletethesentences.

  32. UNIT 5.2: WAYS OF ADVERTISING GRAMMAR: SecondConditional Forlanguagereferenceandmoreactivities, pleaseuseActiveTeach. Now, you can do theactivities.

  33. UNIT 5.2: WAYS OF ADVERTISING SPEAKING & WRITING Work in a groupand do theexercises 7 & 8. Don’tforgettousesecondconditionals

  34. UNIT 5.3: ADVERTISING and CHILDREN GRAMMAR: comparison Forlanguagereferenceandmoreactivities, pleaseuseActiveTeach.

  35. UNIT 5.3: ADVERTISING and CHILDREN Work in a groups of three. Do theexercise 8a & 8b , please.

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